Producing Dreams, Consuming Youth: Mexican Americans and Mass Media

Producing Dreams, Consuming Youth: Mexican Americans and Mass Media

by Vicki Mayer
     
 

View All Available Formats & Editions

ISBN-10: 0813533279

ISBN-13: 9780813533278

Pub. Date: 09/28/2003

Publisher: Rutgers University Press

Latinos are the fastest-growing ethnic group in America and the ascendance of their popular culture has become a huge phenomenon. But beyond J. Lo and Shakira, there is a deeper story to tell about culture, class, and community identities.

Producing Dreams, Consuming Youth takes us behind the scenes in San Antonio, Texas, a major market for Mexican

Overview

Latinos are the fastest-growing ethnic group in America and the ascendance of their popular culture has become a huge phenomenon. But beyond J. Lo and Shakira, there is a deeper story to tell about culture, class, and community identities.

Producing Dreams, Consuming Youth takes us behind the scenes in San Antonio, Texas, a major market for Mexican American popular culture. Vicki Mayer brings readers the perspectives of those who produce and consume mass media—including music, television, and newspapers. Through the voices of people ranging from Spanish-language advertising agency executives to English-speaking working-class teenagers, we see how the media brings together communities of Mexican Americans as they pursue cultural dreams, identification, and empowerment. At the heart of the book is a debate about the future of Mexican American media, and thus of the youth market. How and why do media professionals imagine ethnic youths? How do young Mexican Americans accept, negotiate, and resist these images of themselves? Producing Dreams, Consuming Youth emphasizes the paradoxes of media industries that seek to include youths of color while profiting from their creative energies.

Product Details

ISBN-13:
9780813533278
Publisher:
Rutgers University Press
Publication date:
09/28/2003
Edition description:
New Edition
Pages:
248
Product dimensions:
6.00(w) x 9.00(h) x (d)

Table of Contents

Acknowledgmentsix
Introductionxi
Chapter 1Mexican American Mass Media in San Antonio1
Chapter 2Mexican Americans Making Media, Making Citizens18
Chapter 3Tensions in the Tejano Industry44
Chapter 4Representations of Kids and La Familia72
Chapter 5Mexican American Alternative Media93
Chapter 6Searching for Media Consumption and Cultural Identities119
Chapter 7Videotaping the Future?149
Conclusion: Cultural Affirmation and Consumer Alienation171
Notes179
Bibliography201
Index213

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >