Producing Interactive Television

Overview

The concept of Interactive Television (ITV) is not an easy one to pin down. It has taken many forms, spurned good and not-so good connotations, and has confused the public and experts alike. Producing Interactive Television aims to unravel the confusion by taking an in-depth look into how the merging of digital and Internet Technologies is changing the way people receive, watch and react to TV, and the way TV producers plan and develop productions. For easy understanding and clarity of the topic of ITV and its ...
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Overview

The concept of Interactive Television (ITV) is not an easy one to pin down. It has taken many forms, spurned good and not-so good connotations, and has confused the public and experts alike. Producing Interactive Television aims to unravel the confusion by taking an in-depth look into how the merging of digital and Internet Technologies is changing the way people receive, watch and react to TV, and the way TV producers plan and develop productions. For easy understanding and clarity of the topic of ITV and its content development process, the book is divided into three parts. Part One offers the necessary background information on ITV's origins and future. Part Two is a start-to-finish guide to the enhanced TV development process, including hands-on lessons for the prototyping and HTML implementation of ITV interface designs. In Part Three, TV producers and ITV developers share their real-world ITV projects, providing insightful advice on the pitfalls and successes of ITV content creation and the overall industry.
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Product Details

  • ISBN-13: 9781584500223
  • Publisher: Cengage Learning
  • Publication date: 10/1/2001
  • Series: Charles River Media Internet Series
  • Edition description: BK&CD-ROM
  • Edition number: 1
  • Pages: 350
  • Product dimensions: 7.30 (w) x 9.20 (h) x 0.89 (d)

Meet the Author

Annesa holds a Masters in Teaching with Internet Technologies, focusing her attention on instructional design for online technologies, and web and graphic design concepts and programs. Currently, she is an Instructional Designer for Landmark College's Institute for Research and Training in Putney, Vermont, where she designs and develops online courses for educators. For over 10 years she also has taught computer graphic courses and is a freelance graphic designer with clients from around the world. She is the author of Exploring Photoshop CS2, Exploring Illustrator CS2), and Producing Interactive Television.
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Table of Contents

Introduction, PART I The ITV Momentum: Section One: ITV at Home, ITV Defined, Accessing ITV - The Many Choices, Section Two: The Life of ITV, ITV in its Infancy: Case Studies, ITV Growing Up - What's Working Now, Section Three: What's Coming Down the Cable?, Current ITV Technologies Explained, On the Table (discussion of industry issues such as privacy, open access vs. forced, team building, unified delivery system, and attracting audience) PART II The Process of ITV Content Creation: Section One: Planning and Implementation; The Complete Picture, Picking the "Kind" of Show You Want to Create, Who's Your Audience?, Brainstorm "the Look and Feel, “ Assess Resources, Phases of Production, Section Two: Development; The Development Process, Interface Design, Code, Timing, PART III: Showcase (Case Studies).
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  • Anonymous

    Posted January 25, 2002

    Who, What, Where, Why *and* HOW!

    In this book, Hartman has pulled together all that any web designer needs to know about television, interactive television, and how to design for what may be the biggest nexus of entertainment and information in our lifetimes. She weaves history, theory, and design, all together in user-friendly, informative formats that make the reading and the references both enjoyable.

    Was this review helpful? Yes  No   Report this review
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