Product Innovation And Technology Strategy by Robert G. Cooper, Paperback | Barnes & Noble
Product Innovation And Technology Strategy

Product Innovation And Technology Strategy

by Robert G. Cooper
     
 
Achieve dominance in the marketplace by implementing a product innovation strategy to guide your company's product innovation efforts, investment decisions and resource allocation. World-renown innovation experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett lead you through a powerful executive framework for developing and implementing a product innovation strategy,

Overview

Achieve dominance in the marketplace by implementing a product innovation strategy to guide your company's product innovation efforts, investment decisions and resource allocation. World-renown innovation experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett lead you through a powerful executive framework for developing and implementing a product innovation strategy, complete with numerous examples and useful tips. The authors offer a comprehensive guide to help companies develop and implement an effective product innovation strategy. Emphasis is placed on selecting strategic arenas, developing attack plans and determining the resource commitments needed to successfully deploy your innovation strategy. This book, complete with a rich set of real-life examples, brings together the salient points of effective product innovation and strategic management to direct your innovation efforts.

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Product Details

ISBN-13:
9781439252246
Publisher:
BookSurge, LLC
Publication date:
09/04/2009
Pages:
272
Sales rank:
532,740
Product dimensions:
6.00(w) x 9.00(h) x 0.57(d)

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