Product Leadership: Creating and Launching Superior New Products

Product Leadership: Creating and Launching Superior New Products

by Robert G. Cooper
     
 

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Successful strategies for winning the product development war

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Overview

Successful strategies for winning the product development war

Product Details

ISBN-13:
9780738200101
Publisher:
Basic Books
Publication date:
10/19/1998
Pages:
336
Product dimensions:
6.43(w) x 9.58(h) x 1.10(d)

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