The Product Manager's Handbook

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Overview

Revised and updated techniques to achieve top performance in product management

The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.

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The Product Manager's Handbook

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More About This Book

Overview

Revised and updated techniques to achieve top performance in product management

The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.

Read More Show Less

Editorial Reviews

Booknews
A practical manual examining the role and operation of product management; planning skills for product managers; product skills; and functional skills, with chapter-ending checklists, cases illustrating product managers in action, and a glossary. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780071459389
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 11/7/2005
  • Edition number: 3
  • Pages: 392
  • Product dimensions: 6.50 (w) x 9.30 (h) x 1.50 (d)

Meet the Author

Linda Gorchels is the managing director of executive marketing seminars in the executive education department of the University of Wisconsin-Madison School of Business. She is the author of a number of successful business books, including The Product Manager’s Field Guide and The Manager’s Guide to Distribution Channels. Gorchels has provided corporate training for global organizations including Nokia, Siemens, Metso Automation, and others.

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Table of Contents

Preface v
Acknowledgments ix

Part I The Role and Operation of Product 1
Management The New Product Management 5
Introducing Product Management and Managing 17
Product Managers The Cross-Functional Role of Product Managers 29
Product manager. com 51

Part II Planning Skills for Product Managers 65
The Product Marketing Planning Process 69
Customer Value Management 89
The Annual Product Plan 103

Part III Product Skills 129
Evaluating the Product Portfolio 133
Strategic Product Planning 145
New Products: Proposal, Development, and Launch 155
The Financial Side of Product Management 191

Part IV Functional Skills 199
Pricing Products and Services 203
The Product Manager as Marketing Manager 221
Product Management: The Final Frontier? 239
Appendix: Sample Job Descriptions 253
Endnotes 269
Glossary 275
Index 281

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Customer Reviews

Average Rating 2.5
( 8 )
Rating Distribution

5 Star

(1)

4 Star

(1)

3 Star

(1)

2 Star

(3)

1 Star

(2)

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Sort by: Showing all of 10 Customer Reviews

  • Anonymous

    Posted December 21, 2001

    Good Reference Handbook for Newcomers

    The Product Manager¿s Handbook is a good, general introduction to the subject. The concepts are explained clearly. The book gives a good description of the different steps it takes to transform ideas into commercially viable products and the skill set expected from a performing product manager. The critical financial side of product management, however, deserves more space than only 8 pages in a 290-page book dedicated to the product manager. At the end of the day, a product manager must show the money. Otherwise, the products will be discontinued sooner or later.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted January 11, 2001

    Good book for Beginners

    This is a good basic book on the role and functions of product manager in the new business world. It explains how to set up a product management department and what could be the domain where a product manager dwells. It is very useful for the new product managers. However, it needs more elaborate explanation of the aspects like band related issues etc. to support the experienced product managers as well.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted May 20, 2010

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    Posted August 31, 2009

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    Posted June 8, 2010

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    Posted April 24, 2011

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    Posted May 2, 2011

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    Posted November 5, 2009

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  • Anonymous

    Posted August 23, 2011

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  • Anonymous

    Posted February 7, 2009

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