Product Placement in Hollywood Films: A History

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Overview

This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to ...
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Overview

This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate America and Hollywood.

This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about advertising such activities as smoking and drinking in films, and "product displacement," or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.

About the Author
Kerry Segrave is also the author of these McFarland titles: Drive-in Theaters (1992), American Films Abroad (1997), Movies at Home (1999), Piracy in the Motion Picture Industry (2003), and Foreign Films in America (2004), among other works exploring film and culture.

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Product Details

  • ISBN-13: 9780786419043
  • Publisher: McFarland & Company, Incorporated Publishers
  • Publication date: 8/1/2004
  • Pages: 250
  • Sales rank: 1,078,765
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Table of Contents

1 Motion pictures as business boosters : the silent era to 1926 3
2 The talkies arrive, commercially speaking : 1927-1932 19
3 War on free shows, stars sell cars, business finds its voice : 1933-1944 51
4 Everything follows the film : 1945-1949 84
5 Television ads condition filmgoers to accept commercials : the 1950s 100
6 Ad trailers make a big push : 1960-1981 116
7 Ad trailers in the modern era : 1982-2003 148
8 Hollywood the ad - product placement in the modern era : 1982-2003 164
9 Conclusion 209
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