Product Placement in Hollywood Films: A History

by Kerry Segrave

Overview

This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate America and Hollywood.

This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about advertising such activities as smoking and drinking in films, and "product displacement," or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.

Product Details

ISBN-13:	9780786419043
Publisher:	McFarland & Company, Inc., Publishers
Publication date:	07/27/2004
Pages:	250
Product dimensions:	6.00(w) x 9.00(h) x 0.50(d)
Age Range:	18 Years

About the Author

Cultural historian Kerry Segrave is the author of dozens of books on such diverse topics as drive-in theaters, ticket-scalping, lie detectors, jukeboxes, smoking and shoplifting. He lives in British Columbia.

Table of Contents

Table of Contents

Preface     

1. Motion Pictures as Business Boosters: The Silent Era to 1926     
2 . The Talkies Arrive, Commercially Speaking: 1927–1932     
3. War on Free Shows, Stars Sell Cars, Business Finds Its Voice: 1933–1944     
4. Everything Follows the Film: 1945–1949    
5. Television Ads Condition Filmgoers to Accept Commericals: The 1950s     
6. Ad Trailers Make a Big Push: 1960–1981     
7. Ad Trailers in the Modern Era: 1982–2003     
8. Hollywood the Ad—Product Placement in the Modern Era: 1982–2003     
9. Conclusion     

Notes     
Bibliography     
Index     

Editorial Reviews

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From the Publisher

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Film & History