Product Policy: Concepts, Methods and Strategies

Product Policy: Concepts, Methods and Strategies

by Yoram J. Wind
     
 
Although designed as a textbook for MBA courses in product policy and as a reference book for practicing managers, the book offers a point of view which moves it away from an encyclopedia textbook toward a more personal manuscript.

Overview

Although designed as a textbook for MBA courses in product policy and as a reference book for practicing managers, the book offers a point of view which moves it away from an encyclopedia textbook toward a more personal manuscript.

Product Details

ISBN-13:
9780201083439
Publisher:
Addison-Wesley
Publication date:
01/28/1982
Series:
Addison-Wesley Marketing Series
Pages:
666
Product dimensions:
7.75(w) x 9.60(h) x 1.34(d)

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