Production for Graphic Designers / Edition 5

Production for Graphic Designers / Edition 5

by Alan Pipes
     
 

ISBN-10: 0205684793

ISBN-13: 9780205684793

Pub. Date: 02/15/2009

Publisher: Pearson

Now in its fifth edition, this book covers the most up-to-date technological advances in graphics and print production, fully explaining all the standard prepress and printing processes, including detailed coverage of the latest digital direct-to-plate offset and small-run on-demand color printing. Production for Graphic Designers gives clear and concisely…  See more details below

Overview

Now in its fifth edition, this book covers the most up-to-date technological advances in graphics and print production, fully explaining all the standard prepress and printing processes, including detailed coverage of the latest digital direct-to-plate offset and small-run on-demand color printing. Production for Graphic Designers gives clear and concisely written advice on preparing artwork for printers, examines the creative potential of typography in a digital environment, and provides comprehensive coverage of working with illustrations, layout and proofing in both computerized and conventional workflows.

Product Details

ISBN-13:
9780205684793
Publisher:
Pearson
Publication date:
02/15/2009
Edition description:
New Edition
Pages:
240
Sales rank:
679,963
Product dimensions:
8.40(w) x 10.90(h) x 0.70(d)

Table of Contents

Preface 9

1 Introduction 11

Some history 12

Printing pictures 14

Enter lithography and photography 16

• Milestones in the history of production technology for graphic designers 20

Getting started: studio equipment 21

The design-to-production workflow 23

Design Trailblazers Saul Bass 24

2 Text & Type 27

Type 28

Some history 28

The language of type 34

How type is measured 37

Width and spacing 39

Ems and ens 39; Kerning and tracking 39; Leading 41;
Justification and hyphenation 42

Text 44

Correcting text proofs 46

Casting off and copy fitting 49

House style 49

Choosing and recognizing typefaces 49

Design Trailblazers Zuzana Licko 50

Serif or sans serif? 52; Earmarks 53

• Helvetica 54

Legibility and readability 58

Typesetting systems 60

Hand lettering and calligraphy 60

“Strike-on” or “cold-metal” setting 61

Hot metal: hand and machine setting 62

Phototypesetting 65

Computer systems 66

More choice of typefaces 66; Quality and flexibility of digital type 66;
Type manipulation and custom font design 67; PostScript 68;

OpenType 73

Summary 73

Hot metal or letterpress 73; Cold metal or strike-on 73; Photosetting 73;

Computer setting 73

Design Trailblazers Erik Spiekermann 74

3 Illustration 77

Line and tone 78

Screens and halftones 81

Color 86

Flat color 86

Duotones 88

Full-color reproduction 89

Color separations 91

Cultural implications of color 93

Design Trailblazers Chris Ware 94

Designing for disability access 96

Choosing and preparing illustrations 97

Briefing an illustrator or photographer 97

Scaling and cropping 98

Desktop scanning 100

Drawing and painting by computer 100

Copyright 105

Summary 107

Design Trailblazers Stefan Sagmeister 108

4 Computers & their Peripherals 111

Hardware and software 112

Software 112

The processor 114

ROM, RAM, and flash memory 114

Displays 115

Input devices 117

Digital cameras 119

Scanners 121

Design Trailblazers Paul Rand 122

Output devices: laser printers and imagesetters 125

Hardcopy: other technologies 127

Choosing a system 131

Turnkey systems 131

Selecting, upgrading, and networking the system 132

Health and safety 132

Summary 133

Design Trailblazers Neville Brody 134

5 Prepress 137

Layout 138

Grids 140

Imposition 142

Paper creep allowance 145

Page layout 145

Design Trailblazers Bruce Mau 146

Digital make-up 148

Page layout programs 148

• e-books 151

• Make a preflight check 152

• Color management 154

Full-color digital prepress 155

Repro 157

Film make-up 157

Picture proofing 159

Color bars 160

Summary 161

Design Trailblazers Jonathan Barnbrook 162

6 On Press 165

Paper 167

The raw materials 168

Design Trailblazers Composite Projects 170

Recycled paper 172

Handmade paper 174

Machine-made paper 174

The characteristics of paper and board 176

Choosing the right paper stock 178

Inks 180

Formulation 180

Viscosity and tackiness 182

Specifying inks 182

Selecting your supplier 184

Printing processes 185

Offset lithography 187

The litho press 189

Gravure 193

Design Trailblazers Paula Scher 196

Letterpress 198

Flexography 199

Screenprinting 200

Collotype 202

Xerography 202

Digital print 203

Digital print technologies 205

• Emerging print technologies 206

Printing processes: the pros and cons 207

Offset litho 207; Gravure 207

Flexography 207; Screenprinting 207; Letterpress 207;
Collotype 207; Xerography 207; Digital print 207

Things that can go wrong 208

Finishing 210

• How does a designer specify finishing effects? 212

Folding and binding 213

Summary 217

Design Trailblazers Malcolm Garrett 218

7 Digital Design 221

What is the internet? 222

How to get started 223

Email 223

Decoding internet addresses 224

Newsgroups 224

Netiquette 224

Acronyms and smileys 225

Ftp: uploading and downloading 226

World Wide Web (WWW) 227

Designing for the World Wide Web 229

Do designers really have to learn HTML? 230;
Writing your own home page 230

Graphics formats: GIFs and JPEGs 236

Optional extras 236

Cascading style sheets 237

Testing your pages 240

Publicizing your pages 240

Human factors in website design 241

Designing for the small screen 241

Summary 243

Design Trailblazers Airside 244

Appendix: Standard sizes for paper, books, and envelopes 246

Glossary 248

Abbreviations and acronyms 260

Further reading 261

Website resources 263

Magazines and journals 264

Organizations 265

Index 266

Picture credits 272

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