Production for Graphic Designers / Edition 4

Production for Graphic Designers / Edition 4

by Alan Pipes
     
 

ISBN-10: 013194049X

ISBN-13: 9780131940499

Pub. Date: 07/01/2005

Publisher: Prentice Hall

Computer technology has revolutionized the work of graphic designers and production professionals. To keep pace with those far-reaching changes, Production for Graphic Designers, Alan Pipes's classic text on print production, enters the computer age. Completely revised and redesigned, this new edition covers the most up-to-date technological advances in

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Overview

Computer technology has revolutionized the work of graphic designers and production professionals. To keep pace with those far-reaching changes, Production for Graphic Designers, Alan Pipes's classic text on print production, enters the computer age. Completely revised and redesigned, this new edition covers the most up-to-date technological advances in print production, fully explaining all the standard prepress and printing processes and including detailed coverage of direct computer-to-plate offset and small-run on-demand color xerography.

Production for Graphic Designers gives clearly written advice on preparing artwork for printers, examines the creative potential of typography in a digital environment and provides comprehensive coverage of illustrations, layout, and proofing -- in both computerized and conventional settings. In an all new chapter on the Internet, the author cuts through the technical jargon of downloading, HTML, search engines, and web sites to show the exciting opportunities that getting on-line offers designers. The author also gives expert practical advice on common problems by using "hot tips and cool tricks" boxes, as well as showcasing the work of the top pioneers in different fields of graphic design with six "Design Trailblazer" spreads. Production for Graphic Designers is an essential purchase for graphic designers of all levels of expertise, users of DTP software, and anyone changing from old to new technology.

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Product Details

ISBN-13:
9780131940499
Publisher:
Prentice Hall
Publication date:
07/01/2005
Edition description:
REV
Pages:
272
Product dimensions:
8.50(w) x 11.06(h) x 0.50(d)

Table of Contents

Preface 9

1 Introduction 11

2 Text & Type 27

3 Illustration 77

4 Computers & their Peripherals 111

5 Prepress 137

6 On Press 165

7 Digital Design 221

App Standard sizes for paper, books, and envelopes 246

Glossary 248

Abbreviations and acronyms 260

Further reading 261

Website resources 263

Magazines and journals 264

Organizations 265

Index 266

Picture credits 272

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