Production for Graphic Designers / Edition 3

Production for Graphic Designers / Edition 3

by Alan Pipes
     
 

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ISBN-10: 0130413895

ISBN-13: 9780130413895

Pub. Date: 08/01/1901

Publisher: Pearson Education

Computer technology has revolutionized the work of graphic designers and production professionals. To keep pace with those far-reaching changes, Production for Graphic Designers, Alan Pipes's classic text on print production, enters the computer age. Completely revised and redesigned, this new edition covers the most up-to-date technological advances in

Overview

Computer technology has revolutionized the work of graphic designers and production professionals. To keep pace with those far-reaching changes, Production for Graphic Designers, Alan Pipes's classic text on print production, enters the computer age. Completely revised and redesigned, this new edition covers the most up-to-date technological advances in print production, fully explaining all the standard prepress and printing processes and including detailed coverage of direct computer-to-plate offset and small-run on-demand color xerography.

Production for Graphic Designers gives clearly written advice on preparing artwork for printers, examines the creative potential of typography in a digital environment and provides comprehensive coverage of illustrations, layout, and proofing -- in both computerized and conventional settings. In an all new chapter on the Internet, the author cuts through the technical jargon of downloading, HTML, search engines, and web sites to show the exciting opportunities that getting on-line offers designers. The author also gives expert practical advice on common problems by using "hot tips and cool tricks" boxes, as well as showcasing the work of the top pioneers in different fields of graphic design with six "Design Trailblazer" spreads. Production for Graphic Designers is an essential purchase for graphic designers of all levels of expertise, users of DTP software, and anyone changing from old to new technology.

Product Details

ISBN-13:
9780130413895
Publisher:
Pearson Education
Publication date:
08/01/1901
Edition description:
Older Edition
Pages:
256
Product dimensions:
8.64(w) x 11.00(h) x 0.50(d)

Table of Contents

Preface9
1Introduction10
Design Trailblazers24
2Text & Type26
Design Trailblazers52
Design Trailblazers76
3Illustration78
Design Trailblazers106
4Prepress108
Design Trailblazers130
5Computers and Their Peripherals132
Design Trailblazers158
6On Press160
Design Trailblazers204
7The Internet206
Design Trailblazers228
Appenidx AStandard Sizes for Paper, Books, and Envelopes230
Glossary232
Abbreviations and Acronyms243
Further Reading244
Web Site Resources245
Magazines and Journals246
Organizations247
Picture Credits248
Index249

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