Production Manual: A Graphic Design Handbook / Edition 1

Production Manual: A Graphic Design Handbook / Edition 1

by Gavin Ambrose, Paul Harris
     
 

ISBN-10: 2940373639

ISBN-13: 9782940373635

Pub. Date: 06/10/2008

Publisher: Bloomsbury Academic

Get ready for the real world of graphic design with The Production Manual

* Less theory, more practice

* Detailed how-tos and full instructions on hundreds of production techniques

* Practical, down-to-earth, up-to-the-minute information

Want a job in graphic design? In the real world? Here's the book that teaches everything

…  See more details below

Overview

Get ready for the real world of graphic design with The Production Manual

* Less theory, more practice

* Detailed how-tos and full instructions on hundreds of production techniques

* Practical, down-to-earth, up-to-the-minute information

Want a job in graphic design? In the real world? Here's the book that teaches everything you really need to know. The Production Manual is filled with practical how-it-works, how-to-get-it-done information, and it is perfect for anyone who has an educational background in graphic design but not a lot of work experience. Detailed explanations of plate-making, resolution, printing techniques, and more, plus guidance on creative printing and how to get tricky effects such as duotones and halftones, as well as exhibition, packaging, and signage, make The Production Manual the up-to-the-minute reference work for everyone starting out in graphic design.

Product Details

ISBN-13:
9782940373635
Publisher:
Bloomsbury Academic
Publication date:
06/10/2008
Series:
Required Reading Range Series
Edition description:
Older Edition
Pages:
192
Product dimensions:
11.62(w) x 8.74(h) x 0.76(d)

Table of Contents

How to get the most from this book
Introduction
1 Design Basics
measurements standard sizes layout typography designer interview
2 Images
image types file types working with images image manipulation designer interview
3 Color
basic terminology color management color correction creative color color in print color on screen designer interview
4 Pre-press
resolution scanning creative techniques artwork imposition proofing designer interview
5 Production
printing working with printers print processes on-press paper environmental issues and sustainability designer interview
6 Finishing
binding special techniques laminates and varnishes folding and trimming designer interview
Glossary
Conclusion
Acknowledgements and credits
Index

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