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This information-packed resource tells you how to improve profitability through marketing and merchandising.
This book includes:
* Comprehensive listing of trade organizations, information bureaus, and agencies offering promotional information.
* Appendix listing wineries that are producing secondary wine labels.
* A new chapter on low and nonalcoholic beverages.
* New statistics on microbreweries.
* Vintage charts.
Wines of the United States.
Wines of Italy.
Wines of France.
Wines of Other Countries.
Sparkling Wines and Champagnes.
Aperitifs and Fortified Wines.
Brandy, Liqueurs, and Other Distillates.
Low Alcohol and Nonalcoholic Beverages.
Preparing a Beverage List.
Purchasing, Storage, and Cost Controls.
Merchandising and Marketing.
Alcoholic Beverage Service.