Professional Beverage Management / Edition 1

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This information-packed resource tells you how to improve profitability through marketing and merchandising.

This book includes:
* Comprehensive listing of trade organizations, information bureaus, and agencies offering promotional information.
* Appendix listing wineries that are producing secondary wine labels.
* A new chapter on low and nonalcoholic beverages.
* New statistics on microbreweries.
* Vintage charts.

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Editorial Reviews

A comprehensive reference to the beverage industry emphasizing a thorough knowledge of the product. The bulk of the informational material centers on wines from all countries, their histories and varieties. The remainder of the volume outlines brews, brandies, spirits, nonalcoholic beverages, and the procedures for proper purchasing, storage, cost controls, merchandising, marketing, and beverage service. Includes appendices of vintage charts, Rothschild wine labels, mixology charts, and lists of trade organizations. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780471287377
  • Publisher: Wiley
  • Publication date: 6/4/1996
  • Series: Culinary Arts Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 496
  • Product dimensions: 7.72 (w) x 9.52 (h) x 1.22 (d)

Table of Contents

Wines of the United States.

Wines of Italy.

Wines of France.

Wines of Other Countries.

Sparkling Wines and Champagnes.

Aperitifs and Fortified Wines.

Brewed Beverages.

Brandy, Liqueurs, and Other Distillates.

Distilled Spirits.

Low Alcohol and Nonalcoholic Beverages.

Preparing a Beverage List.

Purchasing, Storage, and Cost Controls.

Merchandising and Marketing.

Alcoholic Beverage Service.




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