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Professional Beverage Management / Edition 1
     

Professional Beverage Management / Edition 1

by Robert A. Lipinski, Kathleen A. Lipinski
 

ISBN-10: 0471287377

ISBN-13: 9780471287377

Pub. Date: 06/04/1996

Publisher: Wiley

This information-packed resource tells you how to improve profitability through marketing and merchandising.

This book includes:

• Comprehensive listing of trade organizations, information bureaus, and agencies offering promotional information.

• Appendix listing wineries that are producing secondary wine labels.

• A new chapter on low and

Overview

This information-packed resource tells you how to improve profitability through marketing and merchandising.

This book includes:

• Comprehensive listing of trade organizations, information bureaus, and agencies offering promotional information.

• Appendix listing wineries that are producing secondary wine labels.

• A new chapter on low and nonalcoholic beverages.

• New statistics on microbreweries.

• Vintage charts.

Product Details

ISBN-13:
9780471287377
Publisher:
Wiley
Publication date:
06/04/1996
Series:
Culinary Arts Series
Pages:
496
Product dimensions:
7.70(w) x 9.40(h) x 1.30(d)

Table of Contents

Wines of the United States.

Wines of Italy.

Wines of France.

Wines of Other Countries.

Sparkling Wines and Champagnes.

Aperitifs and Fortified Wines.

Brewed Beverages.

Brandy, Liqueurs, and Other Distillates.

Distilled Spirits.

Low Alcohol and Nonalcoholic Beverages.

Preparing a Beverage List.

Purchasing, Storage, and Cost Controls.

Merchandising and Marketing.

Alcoholic Beverage Service.

Appendices.

Bibliography.

Index.

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