Professional Communication: The Corporate Insider's Approach to Business Communication / Edition 1

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This text is oriented toward students who have a serious interest in business and professional communication. It is not intended to be in competition with textbooks targeted at the introductory course level, rather, it is written for advanced courses, MBA programs, management development, and corporate training courses. This book offers sound insights, supported by extensive research, and experience teaching corporate and academic business communication programs. The text focuses on exploring rhetorical principles as they apply to contemporary business and technical environments. Working from this perspective, the authors promote an application of the demands and dimension of communicating effectively in a corporate or technical environment. At the same time, this approach puts a proper perspective on tools and templates and strengthens the writing fundamentals.

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Product Details

  • ISBN-13: 9780324270389
  • Publisher: Cengage Learning
  • Publication date: 1/3/2003
  • Edition description: College Edition with Infotrac
  • Edition number: 1
  • Pages: 528
  • Product dimensions: 8.00 (w) x 9.28 (h) x 0.81 (d)

Meet the Author

Dr. Daniel L. Plung has more than 25 years experience in designing and managing publications and information functions. Having previously worked for Allied Chemical and Exxon, Dan currently is a senior manager for Westinghouse Savannah River Co., with responsibility for a 300-person department. He is a recognized expert on procedure management whose work has earned a variety of national awards, including two Reinventing Government Awards (Hammer Awards) from Vice President Al Gore. In addition to having authored dozens of articles on writing and communication, he co-edited two books for the IEEE (Institute of Electrical and Electronics Engineers) Press, was national secretary of the Professional Communication Society, and was the principal author of two national standards on procedures. He is a frequently requested speaker, and has chaired and/or keynoted several national conferences. He graduated from the Bronx High School of Science. His undergraduate degree is from the City College of New York; his masters and doctoral degrees, in English, are from Idaho State University. Dr. Plung continues to teach professional and business communication as a lecturer in the Department of Business at the University of South Carolina and is on the Corporate Advisory Board of the Technical Communication Program at New Mexico Tech. He lives in Aiken, South Carolina with his wife and two sons.

Tracy Montgomery is currently an associate professor of English and acting assistant dean at Idaho State University. Previously, Montgomery taught as an assistant professor of English at Washington State University. Tracy Montgomery has also worked as the Manager of Publications and Procedures at the Waste Isolation Pilot Plans, a major department of energy facility for storage of nuclear waste. Professor Montgomery's teaching assignments include a variety of undergraduate and graduate communication courses. She is also a co-author of Solving Problems in Technical and Professional Writing by McGraw-Hill.

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Table of Contents

Introduction: Placing Professional Communication in Perspective PART I: THE DISCIPLINE AND ART OF PROFESSIONAL COMMUNICATION 1. Purpose: Deciphering the Creative Possibilities 2. Audience: Bringing Business Communities Into Focus 3. Facts: Attending to the Sociology of Business Information 4. Arrangement: Ordering and Visualizing Business Information 5. Reasoning: Framing the Sound Business Argument 6. Language And Readability: Thinking Out Into Language 7. The Rhetoric Of Grammar And Style: Orchestrating the Sounds Words Make on Paper PART II. THE METHODS OF PROFESSIONAL COMMUNICATION 8. One-on-One and Group Meetings: Making the Human Moment Purposeful 9. Formal Presentations: Being Understood, Accepted, and Remembered 10. E-mail : Securing the Great Link in Daily Business 11. Memos: Relaying the Voice of Management 12. Business Letters: Reasserting Our Innate Linguistic and Decision-Making Abilities 13. The Long Report: Negotiating a Complexity of Purpose, Audience, and Design 14. Procedures: Doing the Work of Business 15. Resumes: Realizing the Rhetoric of Personal Advocacy Appendix

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