Professional Practice 101: Business Strategies and Case Studies in Architecture / Edition 2

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Shed fresh light on the many issues involved in the operation of an architectural practice — from how a firm is structured to how it manages projects and secures new business — with the latest edition of Professional Practice 101. Case studies, new to the this edition, augment each chapter as does a wealth of material including coverage of:

  • Project management
  • Time management
  • Group dynamics and teamwork
  • Project delivery
  • Communication and leadership skills
  • Design and information technology
  • Marketing
  • Legal and licensing issues
  • Financial management
  • Risk management and professional liability insurance
  • Client and contractor relations

Order your copy of this design primer today.

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Product Details

  • ISBN-13: 9780471683667
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 3/24/2006
  • Edition description: Revised Edition
  • Edition number: 2
  • Pages: 408
  • Sales rank: 778,657
  • Product dimensions: 7.03 (w) x 10.02 (h) x 0.87 (d)

Meet the Author

Andrew Pressman, FAIA, an architect and professor in the School of Architecture and Planning at the University of New Mexico, leads his own award-winning architectural firm in Albuquerque and Washington, D.C. His work has been featured in more than twenty professional, scholarly, and popular publications, including Architectural Record, Architecture, and the Washington Post. The Editor in Chief of Architectural Graphic Standards, 11th Edition (Wiley), Pressman has written five books on architecture and holds a master's degree from the Harvard University Graduate School of Design.

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Table of Contents

Foreword to the Second Edition by Thomas Fisher.



Chapter 1. Practice, Practice, Practice.

What It Means to Be a Professional or the Courage to Be a Misfit.

Professionalism and the Public Interest.

Professional Through and Through.

Linking Design and Practice.

For Whom Should You Design?.

Are You an Artist or an Architect?.

Sidebar: Voodoo and Hearsay.

Almost All About IDP, ARE, AIA, NCARB, NAAB, and ACSA.

Sidebar: Timing of the Architect Registration Examination.

Designing Your Career.

Case Study: Designing Your Career.

Chapter 2. Do the Right Thing.

Architects and Ethics.

Sidebar: Postscript on Ethical Behavior.

Case Study: The Fifty-Nine-Story Crisis.

Chapter 3. The Firm: Commoditiy and Delight.

Design Firm Typologies.

Firm Start-Ups.

Two Start-Up Profiles: Young, Digital, and Good.

Profiles in Courage: Three Firms.

Case Study: ABC/Prieto Haskell.

Case Study Analysis: A Firm in Search of a New Identity.

Case Study: Rose/Knox Townhouses or Architects Build Cheap House for Themselves.

Chapter 4. Project Management.

Managing the Process versus Producing the Product .

Making Group Projects in Studio Work for You .

Client Relations: Of Timing and Schmoozing.

Designing Your Time.

Sidebar: Experimental Drawing-Drawing to Steal.

The Ultimate Manager: The Role of Wisdom in Louis Kahn's Office.

Case Study: Anne Cahill (A) and (B).

Author's Case Study Analysis: Portrait of a Project Manager.

Case Study: Drawing as a Means to Practice.

Chapter 5. Making a (Financial) Statement.

Financial Management Primer.

Sidebar: Managing the Labor Force.

The Real Meaning of Green Design: Fees and Schedules.

Conventional versus Progressive Real Estate Development.

Case Study: Downtown Albuquerque Theater Block.

Chapter 6. To Market, to Market.

Top 10 Rules of Marketing.

Marketing for Success.

Sidebar: Selling Architectural Services.

Top 10 Presentation Skills.

Top 10 Principles for Design on the Web.

Case Study: Richards Roth Caruso, Inc..

Chapter 7. Laws and Order.

Thinking Ahead in the Architect-Client Relationship.

The Relationship of the Architect and Contractor.

Top 10 Legal Implications of Electronic Documents.

Case Study: Minor Setbacks.

Case Study: Accounting for Terraces-Dealing with Unclear Regulations.

Chapter 8. Risky Business.

Risk Management and Professional Liability Insurance.

Negotiating Strategies and Consensus Building.

Top 10 Ways to Manage Risk and Prevent Losses.

Case Study: Capital Architects.

Chapter 9. New Modes of Service and Project Delivery.

Models for the Architectural Profession.

The Emergence of the Virtual Architectural Practice.

Computers and Practice: The Digital Guerrilla.

Project Delivery Strategy.

Keys to Quality: Success Strategies in Design-Build Partnerships.

Sidebar: Small-Scale Commercial and Residential Projects.

Leading to Project Delivery in Japan.

Case Study: Digital Practice-Rethinking the Design Process.

Chapter 10. Nontraditional Practice.

The Maverick Architects: Success in Nontraditional Careers.

Sidebar: Choosing Multiple Career Paths .

Pursuing a Career in the Academy .

Out of the Swamp, or the Evolution of a Career.

Case Study: The Urban Design Jazz Ensemble.

Case Study: An Unusual Consulting Practice-Dyer + Dyer.

Case study: Unexpected Opportunities of an Urbanist Practice.

Chapter 11. Social Responsibilities.

Architects as Leaders.

Sidebar: A Situational Team Approach to Mentorship.

The Potential of Pro Bono Practice.

Sidebar: Selling Out or Selling Yourself?.

Building Prose for Building Pros.

Meeting the Minimums and Missing the Point.

Case Study: Transformational Leadership in Architecture Firms.

Case Study: Green Against the Grain .


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