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Professional practice courses often suffer from a boring reputation, but there's nothing dull about Andy Pressman's Professional Practice 101. With its unique focus on the important links between practice and the design process, this book brings a fresh perspective to the many issues involved in the operation of an architectural practice, from how a firm is structured to how it manages projects and secures new business.
Filled with insightful contributions from Charles Gwathmey, Gene Kohn, Mario Salvadori, and dozens of other leading architects and designers, this book offers an inspiring and truly relevant examination of architectural practice today. It will be welcomed by students and young architects as a vital part of their training.
Professional Practice 101 contains a wealth of material on:
Do the Right Thing.
The Firm: Commodity and Delight.
Making a (Financial) Statement.
"To Market, To Market, To Buy a Fat...Commission." Laws and Order.
Give Some to Get Some.
New Modes of Service and Project Delivery.
The School-Practice Dichotomy.