Professional Practice for Interior Designers / Edition 2

Professional Practice for Interior Designers / Edition 2

by Christine M. Piotrowski
     
 

ISBN-10: 0471285978

ISBN-13: 9780471285977

Pub. Date: 09/28/1994

Publisher: Wiley

This essential sourcebook provides all of the information needed to establish and manage a productive, profitable interior design firm. Filled with savvy business and career advice, Professional Practice for Interior Designers, Third Edition delivers updated and expanded coverage of the full range of legal, financial, management, marketing, administrative, and ethical

Overview

This essential sourcebook provides all of the information needed to establish and manage a productive, profitable interior design firm. Filled with savvy business and career advice, Professional Practice for Interior Designers, Third Edition delivers updated and expanded coverage of the full range of legal, financial, management, marketing, administrative, and ethical issues faced by sole practitioners, firm principals, and managers.

This comprehensive reference lays out clear, practical guidelines on how to structure a contract and prevent legal problems; work with other designers, allied professionals, clients, and vendors; and calculate fees that are both fair and profitable.

Product Details

ISBN-13:
9780471285977
Publisher:
Wiley
Publication date:
09/28/1994
Series:
Interior Design Series
Edition description:
Older Edition
Pages:
448
Product dimensions:
8.85(w) x 11.31(h) x 1.12(d)

Table of Contents

Prefacexv
Acknowledgmentsxvii
Part IAn Introduction to the Profession of Interior Design3
1.The Profession5
Defining a Profession6
History of the Profession7
Divisions of the Profession14
Educational Preparation14
Professional Associations17
NCIDQ Examination22
Licensing and Title Acts24
Continuing Education26
2.Ethics31
Ethics in the Business Environment31
Professional Conduct34
For Discussion40
3.Personal Goal Setting43
Goals43
Risks in Goal Setting44
A Personal Mission Statement45
Setting Goals46
Part IIHow to Establish an Interior Design Practice51
4.Planning a New Interior Design Practice53
What Is an Entrepreneur?54
Advantages and Disadvantages of Business Ownership55
Starting a New Design Practice56
Defining the Business59
The Business Plan61
Writing the Business Plan66
Control and Evaluation67
5.Advice and Counsel71
Attorney71
Accountant72
Banker73
Insurance Advisers77
Technical Consultants79
Sources of Information and Assistance80
6.Business Formations83
Sole Proprietorship83
Partnership86
Corporation88
Limited Liability Company91
S Corporation92
Professional Corporations93
Joint Venture93
7.Legal Filings97
Federal Forms97
Estimated Taxes for the Self-Employed101
State Forms101
Local Forms103
Specialized Filings104
Copyrights, Trademarks, and Patents105
8.On Your Own111
Working Alone111
Business Location113
Equipping the Office/Studio117
Inventory Issues119
Part IIIThe Business of Interior Design123
9.Business Organization and Management125
Organization of the Interior Design Practice125
The Stages of a Business126
Organizational Structure Within the Office128
Types of Business Organizations129
Management131
Functions of Management132
10.The Planning Function135
Importance of Planning135
Kinds of Plans137
Budgeting141
Measuring Performance143
11.Personnel Management147
Job Classifications147
Job Descriptions151
The Performance Evaluation154
The Employee Handbook159
Compensation and Fringe Benefits163
12.Legal Issues of Employment169
Federal Laws Regulating Employment170
The Agency Relationship172
Employment at Will174
Employment Contracts176
Independent Contractors180
Sexual Harassment181
13.Legal Responsibilities185
Criminal versus Tort Law186
Negligence186
Intentional Torts Against a Person189
Intentional Torts Against Property190
Codes Compliance191
Plan Review Boards193
14.Warranties and Product Liability197
Warranties197
Products Liability201
Part IVManaging the Business's Finances207
15.Financial Accounting209
Accounting Methods: Accrual versus Cash Accounting210
The Balance Sheet211
The Income Statement215
The Statement of Cash Flow219
Accounting Records and Systems220
Cash Management224
Computer Applications227
16.Financial Management231
What Is Financial Management?231
Financial Ratios and Percentages232
Reporting Performance235
Controlling Overhead239
17.Determining Design Fees243
The Billing Rate243
Which, When, Why?246
Methods for Setting Design Fees248
Estimating Design Fees257
Indirect Job Cost Factors261
18.Preparing Design Contracts265
Definition and Basic Elements of a Contract265
Letter of Agreement or Contract?269
Form of the Contract269
Content Formalities271
Developing the Design Contract271
Interior Design Contracts: Content and Form274
Performance298
Termination by Agreement300
19.Product Pricing Considerations303
Pricing Terms304
Discounts306
Selling Prices309
Deposits, Down Payments, and Retainers311
Freight and FOB312
Delivery and Installation Charges313
Sales and Use Taxes315
The Role of the Designer/Specifier316
Federal Laws and Pricing Practices319
20.The Sale of Goods and the Uniform Commercial Code323
History324
Definitions324
The Sales Contract325
Statute of Frauds331
Title331
Risk332
Sales on Approval333
The Seller's Rights and Obligations333
The Buyer's Rights and Obligations334
Part VMarketing and Business Development339
21.Marketing Interior Design Services341
Definitions342
Target Marketing342
Establishing a Niche344
The Four Ps of Marketing345
Marketing Analysis346
The Marketing Plan348
22.Promoting the Interior Design Practice353
Public Relations354
Publicity354
Basic Promotional Tools355
Referrals363
Networking364
Competitions366
23.Advanced Promotional Tools371
Publication371
Direct Mail377
Speaking at Seminars and Meetings378
Premiums379
Multimedia Presentations379
Internet Marketing380
Proposals384
Advertising387
24.Selling Your Services395
What Is Selling?395
Selling Services versus Products396
Building Client Relationships397
The Selling Process398
Selling Techniques403
25.Design Presentations409
Marketing Presentations409
Proposal Presentations413
Project Presentations415
Overcoming Objections418
Closing Techniques420
Follow-up422
Negotiating422
Other Guidelines for Making Presentations424
26.Personal Power429
Image--Nonverbal Cues429
Well Suited432
Body Language434
Business Etiquette436
Part VIProject Management447
27.Project Management Techniques449
What Is Project Management?449
Phases of an Interior Design Project450
Working Relationships457
Project Schedules458
Project Budgeting462
Time Records463
Time Management467
Project Files or Job Books470
Value Engineering474
28.Working with Trade Sources477
Manufacturers477
Sales Representatives (or Reps)478
Market Centers, Marts, and Showrooms479
Local Showrooms481
Retail Specialty Shops481
Manufacturer's Dealers481
Tradespeople and Craftspeople482
Construction Contractors482
Selecting Trade Sources483
Technology and Trade Sources485
29.Contract Documents and Specifications489
Contract Documents489
Specifications492
Competitive Bidding500
Modifications513
Submittals516
30.Contract Administration519
Construction and Procurement Administration519
Order Processing522
Shipping and Freight538
Expediting540
31.Contract Administration: Delivery and Project Closeout543
Delivery and Installation543
Project Closeout547
Postoccupancy and Follow-up550
Part VIICareers557
32.Career Options559
Career Decisions559
Residential Interior Design561
Commercial Interior Design562
Common Employment Options565
Alternative Career Options569
Preparing for Specialization in a Career573
33.Getting the Next--or First--Job577
Portfolios577
Resumes583
The Job Search592
The Cover Letter595
How Employers Review Resumes and Cover Letters600
Interviews602
Follow-up608
The First Job610
Making a Career Change612
Glossary617
Appendix637
Index643

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