Professional Practice in Health Care Marketing

Professional Practice in Health Care Marketing

by William Winston
     
 

ISBN-10: 0866565493

ISBN-13: 9780866565493

Pub. Date: 01/28/1986

Publisher: Taylor & Francis

This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.  See more details below

Overview

This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.

Product Details

ISBN-13:
9780866565493
Publisher:
Taylor & Francis
Publication date:
01/28/1986
Series:
Health Marketing Quarterly Series
Pages:
240
Product dimensions:
6.00(w) x 8.60(h) x 0.90(d)

Table of Contents

Contents
Preface

  • Part 1: General Issues Topic in Health Care Marketing
  • Part 2: Marketing Tools in Health Care
  • Part 3: The Marketing Research
  • Part 4: Advertising
  • Part 5: Marketing Applications and Case Studies

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