Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing
This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.
1137714256
Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing
This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.
190.0 In Stock
Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing

Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing

by William Winston
Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing

Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing

by William Winston

Hardcover

$190.00 
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Overview

This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.

Product Details

ISBN-13: 9780866565493
Publisher: Taylor & Francis
Publication date: 01/01/1986
Series: Health Marketing Quarterly Series
Pages: 240
Product dimensions: 6.00(w) x 9.00(h) x (d)

Table of Contents

Contents Preface
  • Part 1: General Issues Topic in Health Care Marketing
  • Part 2: Marketing Tools in Health Care
  • Part 3: The Marketing Research
  • Part 4: Advertising
  • Part 5: Marketing Applications and Case Studies
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