A must for serious print buyers, this book reviews the key steps in the print buying process and covers the relevant aspects of the printing process as well.
BooknewsThe focus is not on the printing processes nor preparing work for print, but on issues that people who want something printed, especially a lot on an ongoing basis, need to understand, such as how to negotiate contracts with suppliers and making the most of the changing technology in printing and pre-press production. Among the topics are commercial and legal issues, the supplier, new developments, briefing, materials, preparing artwork, proofing, and quality. Lightly illustrated in black and white. Annotation c. by Book News, Inc., Portland, Or.
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