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Professional Web Design: Techniques and Templates / Edition 4

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Overview

Learning CSS technology and continually improving one's design and developer skills is essential for every Web designer. Professional Web Design: Techniques and Templates (CSS and XHTML), Third Edition educates beginning-to-intermediate Web designers on crucial design issues through general discussion, case studies, and helpful tips and techniques. Using easy-to-understand language and concepts, the book bridges the knowledge gap from XHTML table-based design to full CSS-based design, helping you master the most current technologies and techniques needed. With over 15 years of experience as a Web designer for Fortune 500 companies, non-profits, and small businesses alike, author Clint Eccher has learned numerous tips and techniques of the trade and discloses them here, saving you time and potential aggravation by alerting you to potential pitfalls. Best of all, he shares over 200 of the completely customizable design templates that he has developed over the years on this book's companion DVD-ROM! The designs included on the CD illustrate the book's content and offer you a variety of options—XHTML table-based coded Web sites, e-newsletters, signatures, Photoshop-only designs, and CSS-coded designs. These designs not only offer the reader a variety of designs that can be quickly customized and used, but are great for inspiration as well. This is a complete Web design training course and free library of templates all in one! New to this edition are tips and case studies on search engine optimization and conversion rate optimization, in addition to 20 new templates.

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Editorial Reviews

From The Critics
This book/CD-ROM package presents 50 ready-to-use, license-free Web design templates; the source files are on the CD-ROM along with two free software packages and demo versions of third party software. Coverage includes the entire design process and the technical issues. Numerous projects and case studies help readers—beginners to intermediate level—develop and enhance their skills. Eccher is an experienced Web designer. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781435457157
  • Publisher: Cengage Learning
  • Publication date: 6/22/2010
  • Edition number: 4
  • Pages: 912
  • Product dimensions: 7.30 (w) x 9.10 (h) x 1.50 (d)

Meet the Author

Clint Eccher has more than 18 years of experience designing and/or developing professional websites. He is the owner of A5design, a web design company that not only sub-contracts to various marketing, advertising, and IT organizations, but also is commissioned by Fortune 500 companies, local and national non-profit organizations, and small businesses for web design and/or development. In addition to authoring previous editions of PROFESSIONAL WEB DESIGN: TECHNIQUES AND TEMPLATES, which has been published in five different languages, he also is the author of ADVANCED PROFESSIONAL WEB DESIGN: TECHNIQUES AND TEMPLATES.

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Table of Contents

Chapter 1: Overview of Web Development Today
Chapter 2: Designing for the Past, Present, and Future
Chapter 3: What is Needed to Build Mortised Sites
Chapter 4: Understanding Graphics
Chapter 5: Things to Consider Before Beginning
Chapter 6: Branding
Chapter 7: Enhancing Usability
Chapter 8: Gathering Requirements and Creating a Comp
Chapter 9: Breaking up the Comp, Testing, and Uploading
Chapter 10: Tips and Tricks
Chapter 11: More Tips and Tricks
Chapter 12: Case Study - Low Content
Chapter 13: Case Study - Medium Content
Chapter 14: Case Study - High Content
Chapter 15: Using Client-Side Scripts
Chapter 16: Using Server-Side Technologies
Chapter 17: Creating a Dynamically Driven Site
Chapter 18: Customizing the Designs In This Book
Chapter 19: Designs and Second Level Content Templates
Appendix: About the CD-ROM
Index
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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted February 11, 2013

    If you need help in Web Design you can not find a better book!!!

    Of all the different web design books on the market and I have checked out a lot of them.This book by Clint Eccher is without doubt one of the best.

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