Professional Web Design: Techniques and Templates / Edition 5

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Whether you are an intermediate Web designer looking to take your sites to the next level or a more experienced designer looking to improve your professional skills, you will find the tools to meet your needs in Professional Web Design: Techniques and Templates, Second Edition. This completely updated version of the best-selling book features the 50 professional-quality, license-free Web design templates from the original, as well as 15 new templates, all of which can be easily customized and extended. Each ready-to-use design includes a homepage, and one second-level page, and the framework to build subsequent pages. All of the specific techniques that are required for building these and other highly usable sites have been updated to cover the latest technologies, including HTML, XHTML, JavaScript, CSS, Photoshop CS, and PHP. Also included are five new HTML e-mail templates, an increasingly important marketing tool. Detailed tutorials and hands-on projects teach both basic and sophisticated design concepts, including how to create designs for low, medium, or high content sites and the strengths and weaknesses of each. The new edition also includes four new chapters on Cascading Style Sheets, using client-side scripting, creating dynamic sites, and an overview of the new Web designs. It covers important topics such as client- and server-side scripting, security, and using databases to update a site's content.
* Covers the entire design process, from gathering requirements and creating a comp, to enhancing usability, designing for scalability, developing architecture, and simplifying navigation
* Explains technical and aesthetic graphics issues, from when to use GIF or JPEG images to which design will best suit your content
* Teaches you how to upload your site to a server and test for compatibility with Web browsers
* EXAMPLES - Includes all of the samples from the book
* SOFTWARE - Includes an Open Source Web server package (containing Apache, MySQL, PHP, and Perl), trial versions of Adobe Photoshop CS and Macromedia Dreamweaver MX 2004, and JavaScript CD Cookbook 3rd Edition and The HTML/CSS Developer's Resource Guide software
* WEB SITE TEMPLATES - Provides the 50 license-free, ready-to-use templates from the original edition, 15 new templates, and 5 HTML e-mail templates
PC: 600 MHz Intel Pentium III processor or equivalent; Windows 98 SE (4.10.2222 A), Windows 2000, Windows XP, or Windows Server 2003; 192MB RAM (256 MB recommended); 280MB available disk space; Color monitor with 16-bit color or greater video card; 1024x768 or greater monitor resolution; CD-ROM drive; MAC: Mac OS X 10.2.6 and later, 10.3; 500 MHz Power PC G3 processor; 192MB computer RAM (256MB recommended); 320MB available disk space; Color monitor with 16-bit color or greater video card; 1024x768 or greater monitor resolution; CD-ROM drive
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Editorial Reviews

From The Critics
This book/CD-ROM package presents 50 ready-to-use, license-free Web design templates; the source files are on the CD-ROM along with two free software packages and demo versions of third party software. Coverage includes the entire design process and the technical issues. Numerous projects and case studies help readers—beginners to intermediate level—develop and enhance their skills. Eccher is an experienced Web designer. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9781305257528
  • Publisher: Cengage Learning
  • Publication date: 7/1/2014
  • Edition number: 5
  • Pages: 688
  • Sales rank: 684,384
  • Product dimensions: 7.10 (w) x 9.00 (h) x 1.80 (d)

Meet the Author

Clint Eccher has more than 18 years of experience designing and/or developing professional websites. He is the owner of A5design, a web design company that not only sub-contracts to various marketing, advertising, and IT organizations, but also is commissioned by Fortune 500 companies, local and national non-profit organizations, and small businesses for web design and/or development. In addition to authoring previous editions of PROFESSIONAL WEB DESIGN: TECHNIQUES AND TEMPLATES, which has been published in five different languages, he also is the author of ADVANCED PROFESSIONAL WEB DESIGN: TECHNIQUES AND TEMPLATES.
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Table of Contents

Chapter 1: Overview of Web Development Today
Chapter 2: Designing for the Past, Present, and Future
Chapter 3: What is Needed to Build Mortised Sites
Chapter 4: Understanding Graphics
Chapter 5: Things to Consider Before Beginning
Chapter 6: Branding
Chapter 7: Enhancing Usability
Chapter 8: Gathering Requirements and Creating a Comp
Chapter 9: Breaking up the Comp, Testing, and Uploading
Chapter 10: Tips and Tricks
Chapter 11: More Tips and Tricks
Chapter 12: Case Study - Low Content
Chapter 13: Case Study - Medium Content
Chapter 14: Case Study - High Content
Chapter 15: Using Client-Side Scripts
Chapter 16: Using Server-Side Technologies
Chapter 17: Creating a Dynamically Driven Site
Chapter 18: Customizing the Designs In This Book
Chapter 19: Designs and Second Level Content Templates
Appendix: About the CD-ROM
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