Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video

Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video

by Richard Harrington, Mark Weiser
     
 

ISBN-10: 0240815092

ISBN-13: 9780240815091

Pub. Date: 12/07/2010

Publisher: Taylor & Francis

Setting realistic expectations and managing the process is key to producing successful video. More than a guide to the proper tools and buttons to push, this book tells professionals what video can (& cannot) accomplish, and how to manage a production to see that it fulfills the established communication objectives. It is an accessible guide to the technology that

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Overview

Setting realistic expectations and managing the process is key to producing successful video. More than a guide to the proper tools and buttons to push, this book tells professionals what video can (& cannot) accomplish, and how to manage a production to see that it fulfills the established communication objectives. It is an accessible guide to the technology that is application agnostic; it presents the reader a tried-and-true process without a bias toward specific tools. Planning documents, production benchmarks, and distribution options, are all presented in a way that are useful to the communications professional; whether they are producing the video themselves or overseeing a vendor.

Product Details

ISBN-13:
9780240815091
Publisher:
Taylor & Francis
Publication date:
12/07/2010
Pages:
306
Product dimensions:
7.40(w) x 9.60(h) x 0.80(d)

Table of Contents

Chapter 1: Making Great Web Video
Chapter 2: Essential Preproduction
Chapter 3: Audio is Half You Program
Chapter 4: Great Video Needs Great Lighting
Chapter 5: Videography for the Web
Chapter 6: Telling Your Story with Visuals
Chapter 7: Editing Considerations
Chapter 8: Encoding Video for the Web
Chapter 9: Understanding Flash Video
Chapter 10: Podcasting & RSS Essentials
Chapter 11: Hosting the Video
Chapter 12: Promoting Your Video
Chapter 13: Monetizing Your Video

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