Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video

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Overview

Setting realistic expectations and managing the process is key to producing successful video. More than a guide to the proper tools and buttons to push, this book tells professionals what video can (& cannot) accomplish, and how to manage a production to see that it fulfills the established communication objectives. It is an accessible guide to the technology that is application agnostic; it presents the reader a tried-and-true process without a bias toward specific tools. Planning documents, production benchmarks, and distribution options, are all presented in a way that are useful to the communications professional; whether they are producing the video themselves or overseeing a vendor.

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Product Details

  • ISBN-13: 9780240815091
  • Publisher: Taylor & Francis
  • Publication date: 12/7/2010
  • Pages: 306
  • Product dimensions: 7.40 (w) x 9.60 (h) x 0.80 (d)

Meet the Author

A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He's held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master's degree in Project Management from Keller Graduate School of Management.
Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.

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Table of Contents

Chapter 1: Making Great Web Video
Chapter 2: Essential Preproduction
Chapter 3: Audio is Half You Program
Chapter 4: Great Video Needs Great Lighting
Chapter 5: Videography for the Web
Chapter 6: Telling Your Story with Visuals
Chapter 7: Editing Considerations
Chapter 8: Encoding Video for the Web
Chapter 9: Understanding Flash Video
Chapter 10: Podcasting & RSS Essentials
Chapter 11: Hosting the Video
Chapter 12: Promoting Your Video
Chapter 13: Monetizing Your Video

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