Professional Writing Online / Edition 3

Professional Writing Online / Edition 3

by James Porter, Pat Sullivan, Johndan Johnson-Eilola

ISBN-10: 0205652123

ISBN-13: 9780205652129

Pub. Date: 08/04/2008

Publisher: Longman

This unique Web text offers an innovative approach to the theory and practice of writing for the workplace and allows students to work with the medium that is becoming increasingly dominant in the real world. PWO makes full use of the flexibility of online delivery and the dynamic capabilities and resources of the World Wide Web.


This unique Web text offers an innovative approach to the theory and practice of writing for the workplace and allows students to work with the medium that is becoming increasingly dominant in the real world. PWO makes full use of the flexibility of online delivery and the dynamic capabilities and resources of the World Wide Web.

Product Details

Publication date:
Pearson English Value Textbook Series Series
Edition description:
New Edition
Product dimensions:
5.90(w) x 8.80(h) x 0.15(d)

Table of Contents



Memos and E-mail

The Rhetoric of Memo and E-mail

E-mail Etiquette ***

Memo Template


Buddy McCormick, Original

Buddy McCormick Revision 1

Problem at the Power Plant

Changes at the Parking Garage


The Rhetoric of the Letter

Letter Template


Past-Due Notice

Request for a Deposit Refund

Request for a Deposit Refund Revision

Motor Club Business Letter

Bad News Business Letter

Rate Increase Business Letter


The Rhetoric of Report Writing

Purpose: Why Write a Report?

The Problem-Solving Paradigm

On the Readers of Reports

Ten Tips for Better Report Writing

Drafting and Revising a Large-Scale Project in Teams

Types of Reports in Professional Communication

Lab Reports

Usability Reports

Abstracts and Summaries

Periodic Reports: Trips, Activities, Progress, and Annual

White Papers

Organizing the Recommendation Report

Sample Reports

Projects that Use These Documents

Policy, Manuals, and Handbooks

Introduction to Policy Writing

Why Policy Writing Requires Research

Ethics in Policy Writing

Projects that Use These Documents

Employment Documents

The Rhetoric of Employment Documents

Searching for Jobs

Types of Employment Documents


Application Letter

Web Résumé

E-Portfolios ***

Employment Document Samples and Templates

Sample Résumé for a Teaching Position

Electronic Résumé for a Technical Writing Position

Résumé for an Internship in Engineering, Sample 1

Résumé for an Internship in Engineering, Sample 2

Résumé for an Internship in a Law Firm

Sample Résumé for a Technical Writing Position

Sample References Page

Sample Application Letter for a Teaching Position

Application Letter for Student Work in a Research Lab

Application Letter for a Summer Internship in a Law Firm

Application Letter - Research Assistantship in Biology

Sample Résumés from Professional Writers

Sample Résumés from Engineers

Template for Traditional Résumé

Promotional Materials


Types of Promotional Materials



Instructional Documents


Types of Instructional Documentation: Understanding the User’s Timeframe, Goals, and Expertise

Creating Quick Reference Documentation

Creating User Guide Documentation

Creating Reference Guide Documentation

Template for Instructional Documents

Sample Script for a Live Tutorial

Worksheet: Starting Documentation Projects

Oral Presentations

Overview ***

Functions of Oral Presentations ***

Keys to Effective Formal and Informal Presentations ***

Tips for Giving Oral Presentations ***

PowerPoint Support for Oral Presentations ***

Making Web Presentations and Online Reports ***

Developing a New Website for Capco Services

Elevator Speech ***

Worksheet: Evaluating Oral Presentations



The Rhetoric of Proposals

Types and Contexts of Proposals

Content and Organization

Proposal: Biomedical Engineering Design Project



Accuracy Exercise***

Adventure Cycling Service***

Air Bag Case


Allied Mutual Insurance Case

Analysis and Revision of Workplace Document

Analysis of Professional Context

Analysis of Writing Practices

Ballot Redesign Project

Big 1 Case

Business Letter: Telling the Reader Bad News

Business Report Project

Carbon Footprint***

Color Schemes for Website with Audience Segments ***

Computing in Your Profession

Conciseness Exercise***

Conference Proposal***

Copyshop Simulation

Corporate Website Simulation

Critical Website

Customer Complaints ***

Deus, Inc


E-Commerce Simulation

Elevator Speech***

Email Etiquette***

Email Exchanges with Singapore***

Employment Search

E-Portfolio Project***

Expanded Employment Project ***

Evaluating Clip Art for the Web

Evaluating the Design of Online Documentation

First Contact***

Industrial Design: The Elevator Buttons

Job Application Project

Job Banks Simulation

Job Research Exercise

Lego Documentation Project***

Lester Crane Case

List Exercise***

NCAA Bat Standards Case

National Electric Simulation

Negative Job News***

Online Documentation for MOOs

Parallelism Exercise***

Plain-Language Plagiarism Handbook

Planning for Emergencies

The Poly Chemical Risk Assessment Case

Proposal Project

Proposal to Study Municipal Wi-Fi***

The Relationship between Law and Science/Technology

Research Article***

Revising Employee Performance Procedures

Section 508***

Screencast Tutorial Project***

Software Bug Case

Software Learning Initiative

Structuring Workflow: The Conference Planning Project ***

Technical Presentation to High School Seniors

Technology Access

TouchView: Developing Information Kiosks for a Public Building

Understanding Copyright and Design on the Web

United Drill Simulation

Usability Project

Visualization Project***

Weblog for Small, International Corporate Intranet***

Web Resources Project

Overview: The Rhetorical Theory of Professional Writing Online

The Rhetoric of Professional Writing

Understanding Purpose

The Complex Nature of Writing

Evaluating Writing

Technology and Writing/Work in the 21st Century

Choosing a Communication Medium***

Collaboration and Team Writing

Types of Documents (Genres)

Terminology: What is Professional Writing?

The Importance of Technical Communication to Engineers

The Importance of Business Communication in Managerial Work

Team Writing Log

Understanding Readers

What Readers Read

How Readers Read

Classifying Readers

Understanding an Audience

Social and Cultural Issues ***

Ethics and Professional Communication

Basic Principles of Ethics

Exercise: How Professional Documents can go Wrong

Ethical Guidelines for Teamwork and Project Management

Copyright, Plagiarism, and Fair Use of Others' Writing

Gender in the Workplace

Avoid Gender Stereotyping

Avoid Sexist (and Other Insensitive) Language

Ethics Editing Checklist

Intercultural Communication

Intercultural Communications as a Rhetorical Issue ***

High-Low Context ***

Individual vs Group Cultures ***

Technologies and Cultures ***

Rhetorical Patterns Across Cultures ***

Textual Issues ***

Idioms and Abbreviations

Writing for Translation ***

Images in Culture ***

Creating Images





Intellectual Property Overview: Ethics and Law

Some Sample Campus Plagiarism Policies

Documenting Your Work in Teams: Teamwork Logs and Lab Notebooks

Plagiarism Exercise

Shaping Texts

Shaping Texts for Readers

Markers for Readers

Using ISIS as a Tool for Inspecting Text

Style, Audience, and the Arrangement of Information

Analyzing Workplace Writing

Analyzing Workplace Writing Situations

Representing the Writing Situation Visually

Writing lists, trees, and research questions

Making matrices


Drawing maps



Building Arguments

Types of Arguments

Managing Information

Structures for Information

Constructing Visuals; Graphics

Meeting Standards/ Writing Specifications

Opening Statements

Managing Projects

Collaboration and Team Writing

Selecting a Team Work Structure

Drafting and Revising Large-Scale Projects

Online Collaboration ***

Team Work Log

Versioning Documents

Organizing File and Directory Structures

Troubleshooting Team Problems

Arranging Information

Style, Audience, and the Arrangement of Information

Thinking About Document Design

Ordering Information for Understanding

Constructing Visuals ***

Designing with Color ***

Color and Light ***

Color and Communication ***

Color Theory Basics ***

Color Combinations ***

Color for Print ***

Color for Web ***

Resources ***

Using Citation Formats


Why Writers Need to Find and Use Information

Methodology and Design

Finding Sources that Already Exist: Library and Web Resources ***

Search Tools in the Library***

Search Tools on the World Wide Web***

Searching for Printed Sources

Searching Processes for Web Sources ***

What Makes a Print Source a Good Source

What Makes a Web Source a Good Source ***

Gathering and Analyzing New Information: Field Research

Planning Informal Field Research

Informal Data Collection Techniques


Designing Questionnaires

Making Informal Observations

Analyzing Data from Informal Field Research

Presenting Informal Research Findings

Informal Usability Testing

Writing Reports

Reporting in the Process of Work

Structured Writing

Types of Reports

Developing Documents Across Technical Investigations

Designing and Writing Instructions

Writing Online

Writing at the Computer

Similarities and Differences Between Print and Screen

Some General Guidelines for Résumé Design

Report Design

Oral Report Visuals

Designing Online Documents

Why Do You Want to Create a Website?

Using a Site Map: Planning a Web Design

Developing a System for Working on Websites

Writing the Information for a Website

Steps in Construction of a Web Page

Website Structure

Naming and Managing Web-Based Files

The Basics of Linking

Signaling Readers of Online Texts

Visual Design on the Web

Maintaining a Website

Oral Presentations

Functions of Oral Presentations ***

Keys to Effective Formal and Informal Presentations***

Tips for Giving Oral Presentations ***

PowerPoint Support for Oral Presentations***

Making Web Presentations and Online Reports***

Developing a New Website for Capco Services

Elevator Speech***

Worksheet: Evaluating Oral Presentations

Usability Testing***

Purpose, Criteria, and Goals***


Setting up a User Test

Aids from a Guide for Informal Usability Testing

Worksheet: Posing and Selecting Questions


Sample Observation Sheets

Charting User Interactions with a Document

Charting User Interactions with a Product

Data Analysis and Reporting***

Worksheet: Analyzing Data

Heuristic Evaluation***


Style and Editing***

Stylistic Qualities (links page)



Accuracy and Precision***

Avoiding Bias in Language***


Formatted Lists***

Direct versus Indirect Arrangement of Information

Professional Look and Feel

Citing Research Sources

Using Citation Formats

Types of Editing and Proofreading

Types of Revising and Editing

Top-Down Editing


Proofreading for Reports


Correcting Style Problems

Style and Editing Activity

Document Principles

Memos, Notes, and E-Mail



Policy, Manuals, and Handbooks

Employment Documents

Promotional Materials

Instructional Documents

Oral Presentations


Basic Sound and Video Production ***

Decide on Communication Goals ***

Draft a Script or Storyboard***

Frame Shots and Construct Sequences***

Lighting Video***

Set Up and Test Equipment***

Record Audio and Video***

Edit Audio and Video***




Search Engines

Corporate Websites

Web Design Resources

Graphics and Visuals

Online Documentation

Internet Use Statistics

Usability Resources

Design Tips and Templates

Professional Writing

Citing Sources

Job and Career Resources

Professional Writing Programs

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