Professional's Guide to Value Pricing / Edition 3

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More About This Textbook

Overview

Baker began his accounting career in 1984 with a private firm in San Francisco, and now is founder of a private think tank teaching CPAs, attorneys, and other professionals worldwide about how to transition from hourly billing to value pricing to achieve greater profit. The fifth edition includes a new chapter on using/not using timesheets, and updated information on managing the firm, human capital issues, business development, evaluating prospective customers, changes in the market for professionals, how to make pricing decisions, charging premium prices, value pricing consulting, pricing committees, and case studies of practitioners who use value pricing. Annotation ©2004 Book News, Inc., Portland, OR
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Product Details

  • ISBN-13: 9780156072243
  • Publisher: Aspen Publishers, Inc.
  • Publication date: 12/1/2000
  • Edition description: 3RD BK&CDR
  • Edition number: 3
  • Pages: 400
  • Product dimensions: 6.09 (w) x 9.04 (h) x 1.26 (d)

Table of Contents

Foreword vii
Preface xi
About the Author xvii
Acknowledgments xix
Introduction xxv
Chapter 1 A Brief History of the Accounting Profession 1
Chapter 2 The Accounting Profession in the New Millennium 9
Chapter 3 Why People Are in Business 27
Chapter 4 What and How People Buy 39
Chapter 5 Why Is Movie Theater Popcorn So Expensive? 47
Chapter 6 The Genesis of Hourly Billing 73
Chapter 7 The Deleterious Effects of Hourly Billing 87
Chapter 8 Write-Downs and Price Psychology 123
Chapter 9 The Advantages of Value Pricing 139
Chapter 10 Preparing for the Fixed Price Agreement Meeting 165
Chapter 11 The Fixed Price Agreement and Change Orders 183
Chapter 12 Value Pricing Engagements and Methods 215
Chapter 13 Alternative Methods of Pricing by Engagement 257
Chapter 14 Total Quality Service 277
Chapter 15 The CPA as Consultant 295
Chapter 16 Ethics, Hourly Billing, and Value Pricing 311
Chapter 17 Value Pricing and Self-Esteem 333
Chapter 18 Antitrust Law 341
Chapter 19 Advanced Price Theory 357
Chapter 20 The Timesheet Debate 393
Chapter 21 Making the Transition to a Timeless Culture 427
Chapter 22 Case Studies 477
Chapter 23 Conclusion 531
Appendix 553
Useful Checklists 559
Suggested Reading 581
References 593
About the CD-ROM 605
Disc Contents 607
Index 609
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