Profiles in Entrepreneurship: Leaving More Than Footprints / Edition 1

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Profiles in Entrepreneurship showcases success through the experiences of 29 highly successful entrepreneurs in their own words. Learn about topics like opportunity recognition, risk assessment, leadership, and how to compensate for limited resources from the first-hand accounts of leaders like Herb Kelleher, Red McCombs, and Katie Brickman Harvey. Each profile includes a look at their driving motivation, tactics, and strategies, highlights of their professional experiences, and a question and answer session. Also included is 2 hours of video on CD--where the profiled entrepreneurs discuss their experiences as if they were addressing your own class. Profiles in Entrepreneurship provides the real-world experience and wisdom in a way that both engages and informs.
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Product Details

  • ISBN-13: 9780324261530
  • Publisher: Cengage Learning
  • Publication date: 2/19/2003
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 1622
  • Product dimensions: 7.92 (w) x 9.26 (h) x 0.60 (d)

Meet the Author

David C. Nelson, professor of mass communication and associate dean of University College at Southwest Texas State University, has served as editor of College Media Review and was associate editor of Newspaper Research Journal. He arrived at SWT in 1988 following a 14-year academic career at Purdue University and has experience as both a science editor and newspaper wire editor. His doctorate, master's and undergraduate degrees are all from Purdue. Nelson, who was editor of the SWT's centennial history, "Up the Hill, Down the Years," teaches reporting and information-gathering courses in the department of mass communication. As associate dean, he works with new freshmen and transfer students. He was founding professor of the Argonne National Laboratory Semester in Science Communication, winner of the Best Teacher Award at Purdue University, and recipient of several Presidential Citations from the College Media Advisers. In addition, Nelson has been Senior Fellow of the Texas Higher Education Coordinating Board and a Poynter Institute for Media Studies Teaching Fellow as well as an honors graduate in newspaper leadership.

James D. Bell is professor of management and director of the Center for Entrepreneurial Studies, in the College of Business at Southwest Texas State University. He has also served the college as associate dean. Previously, he was director/coordinator, Division of Business/Managerial Communication, in the College of Business, University of Texas, Austin. Bell received his B.B.A. and M. Ed. from Kent State University and his Ph.D., at the University of Akron. Bell has consulted for a number of organizations, including Motorola, 3M, McNeil Labs (a Johnson & Johnson Company), the Texas State Treasury, the Texas Department of Commerce, Dell Computers,, the Employees Retirement System of Texas, and Texas Instruments. He has been the recipient of SWT's Alumni Association Teaching Award of Excellence (2000), Freedoms Foundation, Leavey Award for Excellence in Private Enterprise Education (1998-99), and the SWT Presidential Award for Teaching Excellence (1992), among others. His publishing and research interests are in the areas of training and development, where is has authored or coauthored over two dozen journal articles. His industry experience, before joining academia, was spent with Aluminum Company of America (ALCOA) and AMTEC Corporation.

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Table of Contents

1. Sam Barshop, Barshop & Oles Company, Inc. 2. Herb Kelleher, Southwest Airlines 3. Ray Benson, Bandleader, Asleep at the Wheel 4. Stacey Bishkin, BBH Exhibits, Inc. 5. Randi Shade, 6. Heriberto Guerra, Jr., SBC Communications, Inc. 7. Robert F. McDermott, USAA 8. Richard E. Tankerson, Carver Academy via Metropolitan Transit Authority 9. Jim Kozlowski, Texas Growth Fund & TGF Management Corp. 10. Walter Embrey, Embrey Development Company 11. C. Patrick Oles, Jr., Barshop & Oles Company, Inc. 12. Lowell Lebermann, Centex Beverage, Inc. 13. Nelson Wolff, Sun Harvest Foods 14. Katie Brickman Harvey, KG Brickman, Inc. 15. Charles E. Amato, Southwest Business Corporation/Employees Life Holding Company 16. Steve Hicks, AMFM, Inc. 17. Ian Fisher, Builders First Source 18. Gary Woods, McCombs Enterprises 19. Jan A. Lehman, Lehman McLeskey 20. Thomas Meredith, Dell Ventures 21. Jesse Luxton, Former President, CEO National Picture and Frame 22. Bob Marbut, Hearst-Argyle Television, Inc. 23. Sonny Melendrez, Radio Personality 24. Peter Holt, The Holt Companies 25. Todd Maclin, Chase Bank 26. H.B. Zachry, Jr., H.B. Zachry Company 27. Bobby Inman, Venture Capitalist 28. Lionel Sosa, Media Consultant 29. Red McCombs, McCombs Automotive/Minnesota Vikings
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