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Profiles in Small Business: A Competitive Strategy Approach
     

Profiles in Small Business: A Competitive Strategy Approach

by Margo E. Anderson, Lowell R. Jacobsen, Gavin Reid
 

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ISBN-10: 0415098289

ISBN-13: 9780415098281

Pub. Date: 01/27/1994

Publisher: Taylor & Francis

A new analytical approach to small firms' cases, which

• Uses rich primary source data on modern small businesses

• Combines business strategy and industrial organization

• Presents detailed Profiles on diverse small businesses

• Shows how successful small businesses achieve competitive advantage

• Considers both extended rivalry

Overview

A new analytical approach to small firms' cases, which

• Uses rich primary source data on modern small businesses

• Combines business strategy and industrial organization

• Presents detailed Profiles on diverse small businesses

• Shows how successful small businesses achieve competitive advantage

• Considers both extended rivalry and financial structure

• Shows how to 'ground' small business theory in reality
Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: £45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.

Product Details

ISBN-13:
9780415098281
Publisher:
Taylor & Francis
Publication date:
01/27/1994
Pages:
224
Product dimensions:
6.00(w) x 9.00(h) x 0.63(d)
Age Range:
18 Years

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