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Steven Jobs (Apple Computer), Fred Smith (Federal Express), Tom Monaghan (Domino's Pizza), Nolan Bushnell (Atari), William Gates III (Microsoft), Marcel Bich (Bic), Solomon Price (The Price Club), Howard Head (Head Ski), William Lear (Lear Jet), Soichiro Honda (Honda), Akio Morita (Sony), Arthur Jones (Nautilus), and Ted Turner (CNN).
Each of these business giants was motivated by what Landrum describes as an "innovisionary personality," which drove them to follow a unique inner vision of success and gave them an inviolable belief in themselves.
Profiles of Genius demonstrates, through thirteen dynamic examples, that future entrepreneurial success in a global marketplace will depend on technological innovation, adaptability to change, intelligent risk-taking, and competitive drive.
|1||Creative Genius - What Makes the Difference?||11|
|2||Innovation, Change, and the Creative Personality||19|
|3||Ten Reasons Why Traditional Management Types Are Inept at Innovation||36|
|4||The Paradox of Innovation||46|
|5||The Inno-visionary Personality||54|
|6||Steven Jobs (Apple) - Autocratic||73|
|7||Fred Smith (Federal Express) - Charismatic||86|
|8||Tom Monaghan (Domino's) - Competitive||96|
|9||Nolan Bushnell (Atari) - Confident||106|
|10||William Gates III (Microsoft) - Driven||121|
|11||Marcel Bich (Bic) - Focused||134|
|12||Solomon Price (Price Club) - Impatient||144|
|13||Howard Head (Head Ski) - Intuitive||155|
|14||William Lear (Lear Jet) - Passionate||167|
|15||Soichiro Honda (Honda) - Persistent||180|
|16||Akio Morita (Sony) - Persuasive||189|
|17||Arthur Jones (Nautilus) - Rebellious||201|
|18||Ted Turner (CNN) - Risk-taking||213|
|19||Inno-visionary and Creative Behavior||230|