Profiles of Genius: Thirteen Creative Men Who Changed the World / Edition 1

Profiles of Genius: Thirteen Creative Men Who Changed the World / Edition 1

by Landrum, Gene N. Landrum, Gene N.
     
 

ISBN-10: 0879758325

ISBN-13: 9780879758325

Pub. Date: 05/28/1993

Publisher: Prometheus Books

The story of creative and innovative behavior is about change," says author
Gene N. Landrum. "In this case it is about thirteen iconoclastic individuals who have demonstrated a unique ability to deal with change in the world and redefine it for their own purposes." Landrum calls these individuals the "change masters," entrepreneurial geniuses whose innovations have…  See more details below

Overview

The story of creative and innovative behavior is about change," says author
Gene N. Landrum. "In this case it is about thirteen iconoclastic individuals who have demonstrated a unique ability to deal with change in the world and redefine it for their own purposes." Landrum calls these individuals the "change masters," entrepreneurial geniuses whose innovations have had a profound influence on modern society:

Steven Jobs (Apple Computer), Fred Smith (Federal Express), Tom Monaghan (Domino's Pizza), Nolan Bushnell (Atari), William Gates III (Microsoft), Marcel Bich (Bic), Solomon Price (The Price Club), Howard Head (Head Ski), William Lear (Lear Jet), Soichiro Honda (Honda), Akio Morita (Sony), Arthur Jones (Nautilus), and Ted Turner (CNN).

Each of these business giants was motivated by what Landrum describes as an "innovisionary personality," which drove them to follow a unique inner vision of success and gave them an inviolable belief in themselves.

Profiles of Genius demonstrates, through thirteen dynamic examples, that future entrepreneurial success in a global marketplace will depend on technological innovation, adaptability to change, intelligent risk-taking, and competitive drive.

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Product Details

ISBN-13:
9780879758325
Publisher:
Prometheus Books
Publication date:
05/28/1993
Edition description:
New Edition
Pages:
1
Product dimensions:
5.63(w) x 8.40(h) x 0.78(d)

Table of Contents

Preface9
1Creative Genius - What Makes the Difference?11
2Innovation, Change, and the Creative Personality19
3Ten Reasons Why Traditional Management Types Are Inept at Innovation36
4The Paradox of Innovation46
5The Inno-visionary Personality54
6Steven Jobs (Apple) - Autocratic73
7Fred Smith (Federal Express) - Charismatic86
8Tom Monaghan (Domino's) - Competitive96
9Nolan Bushnell (Atari) - Confident106
10William Gates III (Microsoft) - Driven121
11Marcel Bich (Bic) - Focused134
12Solomon Price (Price Club) - Impatient144
13Howard Head (Head Ski) - Intuitive155
14William Lear (Lear Jet) - Passionate167
15Soichiro Honda (Honda) - Persistent180
16Akio Morita (Sony) - Persuasive189
17Arthur Jones (Nautilus) - Rebellious201
18Ted Turner (CNN) - Risk-taking213
19Inno-visionary and Creative Behavior230
Bibliography253
Index261

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