×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Profitable Export Marketing: A Strategy for U. S. Business
     

Profitable Export Marketing: A Strategy for U. S. Business

by Marta Ortiz-Buonafina
 

See All Formats & Editions

Export activities have traditionally been neglected by United States businesses, which have shown a marked preference for foreign investment in international business activities. Consequently, export operations have received little attention in the literature of international marketing, even though these operations can contribute to a firm's growth and

Overview

Export activities have traditionally been neglected by United States businesses, which have shown a marked preference for foreign investment in international business activities. Consequently, export operations have received little attention in the literature of international marketing, even though these operations can contribute to a firm's growth and profitability as well as to the growth and stimulation of the U.S. economy as a whole. This book attempts to bridge this gap, addressing the management of export operations and stressing the marketing aspects of exporting. It also provides an international approach to the analysis, development, and planning of export operations to guide the exporter in the systematic organization and planning of export marketing operations. Part 1 discusses the environment of export marketing; Part 2 analyzes marketing concepts and principles; and Part 3 examines export procedures and documentation, and provides a detailed analysis of export procedures. Reprinted from the 1984 Prentice-Hall edition.

Product Details

ISBN-13:
9780819187338
Publisher:
UPA
Publication date:
12/27/1992
Pages:
270
Product dimensions:
6.00(w) x 9.00(h) x 1.00(d)

Related Subjects

Meet the Author

Marta Ortiz-Buonafina is a Fulbright Teaching Scholar and member of the Marketing Faculty at Florida International University.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews