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Profitable Menu Planning
     

Profitable Menu Planning

by John A. Drysdale
 

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Exceptionally thorough, this volume offers single-volume coverage of ALL aspects of menu planning. Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering. Know Your Customer. Know Your Restaurant. Costs. Pricing the Menu. Menu Analysis.

Overview

Exceptionally thorough, this volume offers single-volume coverage of ALL aspects of menu planning. Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering. Know Your Customer. Know Your Restaurant. Costs. Pricing the Menu. Menu Analysis. Nutrition. Menu Content. Truth in Menu. Menu Layout and Printing (including desktop publishing). Quick Service Menus. Family Style Restaurant Menus. Theme-Ethnic and Fine Dining Menus. Banquet/Show Menus. Buffets. Cafeteria and Cycle Menus. The Menu as a Management Tool. For Restaurant Managers and Owners.

Editorial Reviews

Booknews
A guide for students, managers, and owners in the food service industry. Considers researching the type of customer and restaurant, financial matters, nutrition, legal aspects, layout and printing, and a range of specialized menus from fast foods to banquets. Also discusses the menu as a management tool. First published in 1994 and here significantly revised in both content and layout. The 3.5<"> disk requires Windows and Excel and contains programs to cost meals. Includes a glossary of foreign words without pronunciation. No bibliography. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780135878330
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
03/28/1994
Edition description:
Older Edition
Pages:
300
Product dimensions:
8.53(w) x 11.33(h) x 0.78(d)

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