Profitable Menu Planning [With CDROM] / Edition 4

Profitable Menu Planning [With CDROM] / Edition 4

by John A. Drysdale, Jennifer A. Galipeau
     
 

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ISBN-10: 0131196804

ISBN-13: 9780131196803

Pub. Date: 01/12/2008

Publisher: Pearson

Exceptionally thorough, this volume offers single-volume coverage of ALL aspects of menu planning. Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.

Overview

Exceptionally thorough, this volume offers single-volume coverage of ALL aspects of menu planning. Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.

Product Details

ISBN-13:
9780131196803
Publisher:
Pearson
Publication date:
01/12/2008
Series:
Pearson Custom Library: Hospitality and Culinary Arts Series
Edition description:
New Edition
Pages:
384
Product dimensions:
8.83(w) x 11.11(h) x 0.87(d)

Related Subjects

Table of Contents

Table of Contents

1. Know Your Customer

2. Know Your Restaurant

3. Costs

4. Pricing the Menu

5. Menu Analysis

6. Nutrition

7. Menu Content

8. Truth in Menu

9. Menu Layout and Printing

10. Menus, Restaurants and Marketing

11. Quick Service Menus

12. Family Style Restaurant Menus

13. Theme-Ethnic and Fine Dining Menus

14. Banquet/Show Menus

15. Buffets

16. Cafeteria and Cycle Menus

17. The Menu as a Management Tool

Appendix A: Descriptive Wording for Menus

Appendix B: Nutritional Labeling Laws

Appendix C: Foreign Wording for Menus

Index

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