Program Evaluation: Alternative Approaches and Practical Guidelines / Edition 2

Program Evaluation: Alternative Approaches and Practical Guidelines / Edition 2

by Jody L. Fitzpatrick, Blaine R. Worthen, James R. Sanders

ISBN-10: 0801307740

ISBN-13: 9780801307744

Pub. Date: 12/23/1996

Publisher: Allyn & Bacon, Inc.

The most comprehensive text on the market, Program Evaluation: Alternative Approaches and Practical Guidelines, Third Edition provides an overview of a wide variety of approaches to evaluation and extensive practical guidelines for carrying out evaluation studies successfully. This text helps both students and professionals who are new to evaluation to understand how


The most comprehensive text on the market, Program Evaluation: Alternative Approaches and Practical Guidelines, Third Edition provides an overview of a wide variety of approaches to evaluation and extensive practical guidelines for carrying out evaluation studies successfully. This text helps both students and professionals who are new to evaluation to understand how the field has evolved, what different approaches an evaluator can take in conducting evaluations, and how to plan and conduct an evaluation. The text makes extensive use of checklists, examples, and a comprehensive case study. Finally, throughout the book, students are introduced to current trends and controversial issues in evaluation and ways to conduct evaluations in an ethical and professional manner.

Product Details

Allyn & Bacon, Inc.
Publication date:
Edition description:
Older Edition
Product dimensions:
7.38(w) x 9.19(h) x 0.91(d)

Table of Contents

Part 1Introduction to Evaluation1
1Evaluation's Basic Purpose, Uses, and Conceptual Distinctions3
A Brief Definition of Evaluation4
Informal versus Formal Evaluation8
Distinguishing between Evaluation's Purposes and Evaluators' Roles and Activities9
Some Basic Types of Evaluation16
Evaluation's Importance--and Its Limitations26
2Origins and Current Trends in Modern Program Evaluation30
The History and Influence of Evaluation in Society30
Recent Trends Influencing Program Evaluation44
Part 2Alternative Approaches to Program Evaluation53
3Alternative Views of Evaluation57
Diverse Conceptions of Program Evaluation58
Origins of Alternative Views of Evaluation59
Themes among the Variations67
A Classification Schema for Evaluation Approaches68
4Objectives-Oriented Evaluation Approaches71
Developers of the Objectives-Oriented Evaluation Approach and Their Contributions72
How the Objectives-Oriented Evaluation Approach Has Been Used80
Strengths and Limitations of the Objectives-Oriented Evaluation Approach82
5Management-Oriented Evaluation Approaches88
Developers of the Management-Oriented Evaluation Approach and Their Contributions89
How the Management-Oriented Evaluation Approach Has Been Used94
Strengths and Limitations of the Management-Oriented Evaluation Approach95
6Consumer-Oriented Evaluation Approaches100
Developers of the Consumer-Oriented Evaluation Approach and Their Contributions101
How the Consumer-Oriented Evaluation Approach Has Been Used104
Strengths and Limitations of the Consumer-Oriented Evaluation Approach108
7Expertise-Oriented Evaluation Approaches112
Developers of the Expertise-Oriented Evaluation Approach and Their Contributions114
How the Expertise-Oriented Evaluation Approach Has Been Used121
Strengths and Limitations of the Expertise-Oriented Evaluation Approach123
8Participant-Oriented Evaluation Approaches129
Evolution of Participant-Oriented Evaluation Approaches130
Developers of the Participant-Oriented Evaluation Approach and Their Contributions131
How Participant-Oriented Evaluation Approaches Have Been Used145
Strengths and Limitations of Participant-Oriented Evaluation Approaches146
9Alternative Evaluation Approaches: A Summary and Comparative Analysis152
Cautions about the Alternative Evaluation Approaches153
Contributions of the Alternative Evaluation Approaches158
Comparative Analysis of Characteristics of Alternative Evaluation Approaches159
Eclectic Uses of the Alternative Evaluation Approaches163
Drawing Practical Implications from the Alternative Evaluation Approaches165
Part 3Practical Guidelines for Planning Evaluations169
Introduction of Case Study170
10Clarifying the Evaluation Request and Responsibilities173
Understanding the Reasons for Initiating the Evaluation174
Conditions under which Evaluation Studies Are Inappropriate178
Determining When an Evaluation Is Appropriate: Evaluability Assessment182
Using an Internal or External Evaluator185
Hiring an Evaluator189
How Different Evaluation Approaches Clarify the Evaluation Request and Responsibilities192
11Setting Boundaries and Analyzing the Evaluation Context199
Identifying Intended Audiences for an Evaluation200
Describing What Is to Be Evaluated: Setting the Boundaries203
Analyzing the Resources and Capabilities That Can Be Committed to the Evaluation212
Analyzing the Political Context for the Evaluation216
Variations Caused by the Evaluation Approach Used217
Determining Whether to Proceed with the Evaluation219
12Identifying and Selecting the Evaluation Questions and Criteria232
Identifying Appropriate Sources of Questions and Criteria: The Divergent Phase234
Selecting the Questions, Criteria, and Issues to Be Addressed: The Convergent Phase246
Remaining Flexible during the Evaluation: Allowing New Questions, Criteria, and Standards to Emerge253
13Planning How to Conduct the Evaluation260
Identifying Design and Data Collection Methods262
Specifying How the Evaluation Will Be Conducted: The Management Plan275
Establishing Evaluation Agreements and Contracts285
Part 4Practical Guidelines for Conducting and Using Evaluations301
14Collecting Evaluation Information: Design, Sampling, and Cost Choices303
Using Mixed Methods304
Designs for Collecting Causal and Descriptive Information307
Cost Analysis324
15Collecting Evaluation Information: Data Sources and Methods, Analysis, and Interpretation334
Common Sources and Methods for Collecting Information335
Planning and Organizing the Collection of Information356
Analysis of Data and Interpretation of Findings358
16Reporting and Using Evaluation Information375
Purposes of Evaluation Reports376
Important Factors in Planning Evaluation Reports377
Key Components of a Written Report382
Suggestions for Presenting Information in Written Reports388
Alternative Methods for Reporting: The Adversary Approach394
Human and Humane Considerations in Reporting Evaluation Findings395
Suggestions for Effective Oral Reporting398
A Checklist for Good Evaluation Reports400
How Evaluation Information Is Used400
17Dealing with Political, Ethical, and Interpersonal Aspects of Evaluation411
Establishing and Maintaining Good Communications among Evaluators and Stakeholders412
Understanding Potential Bias Resulting from the Evaluator's Personal Values and Interpersonal, Financial, and Organizational Relationships with Others415
Maintaining Ethical Standards: Considerations, Issues, and Responsibilities for Evaluators and Clients423
Political Pressures and Problems in Evaluation432
18Evaluating Evaluations442
The Concept and Evolution of Metaevaluation443
The Joint Committee's Standards for Program Evaluation444
Summary of the Program Evaluation Standards445
AEA Guiding Principles for Evaluators449
The Role of Metaevaluator451
Some General Guidelines for Conducting Metaevaluations453
A Need for More Metaevaluation455
Part 5Emerging and Future Settings for Program Evaluation461
19Conducting Multiple-Site Evaluation Studies463
Purposes and Characteristics of Multiple-Site Evaluations464
Multisite Evaluation (MSE)466
On-Site Evaluation at Multiple Sites471
Cluster Evaluation475
Other Approaches to Multiple-Site Evaluation481
20Conducting Evaluation of Organizations' Renewal and Training in Corporate and Nonprofit Settings485
Evaluation in the Nonprofit Sector486
Evaluating Corporate Training Programs491
Personnel Evaluation495
Other Methods of Organizational Assessment497
21The Future of Evaluation507
The Future of Evaluation508
Predictions concerning the Profession of Evaluation508
Predictions concerning the Practice of Evaluation510
A Vision for Evaluation513
Suggested Readings514
AppendixEvaluation-Related Web Sites515
Author Index543
Subject Index551

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