Programming for TV, Radio & The Internet: Strategy, Development & Evaluation / Edition 2

Programming for TV, Radio & The Internet: Strategy, Development & Evaluation / Edition 2

by Lynne Gross, Brian Gross, Philippe Perebinossoff, Lynne S. Gross
     
 

ISBN-10: 0240806824

ISBN-13: 9780240806822

Pub. Date: 02/24/2005

Publisher: Taylor & Francis

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the

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Overview

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

• Completely updated to include: new programming forms, changes in programming style, and more!
• Updated Glossary!
• Study questions for each chapter
• Companion website for students and Instructor's Manual

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Product Details

ISBN-13:
9780240806822
Publisher:
Taylor & Francis
Publication date:
02/24/2005
Edition description:
REV
Pages:
344
Sales rank:
1,298,630
Product dimensions:
7.00(w) x 10.00(h) x 0.72(d)

Table of Contents

1. History of Programming
2. Distribution
3. Sources of Programming
4. Development
5. The Role of Testing
6. Elements of Successful Programming
7. External Influences on Programming
8. Internal Influences on Programming
9. Primetime Scheduling
10. Non primetime Scheduling
11. Program Evaluation
12. Changing and Canceling Programs
13. Programming Ethics

Each chapter

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