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Promote Yourself: The New Rules for Career Success

Promote Yourself: The New Rules for Career Success

3.8 6
by Dan Schawbel

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ISBN-10: 1250025680

ISBN-13: 2901250025684

Pub. Date: 09/02/2014

Publisher: St. Martin's Press

New York Times and Wall Street Journal Bestseller

"Promote Yourself is a perfect read for young people starting their ‘real' job, or veterans who want to up their game."
---Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human and Drive

How people perceive you at work has always been vital to


New York Times and Wall Street Journal Bestseller

"Promote Yourself is a perfect read for young people starting their ‘real' job, or veterans who want to up their game."
---Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human and Drive

How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn't matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager, or the person whose name is synonymous with success. So, how do you stand out and get ahead?

The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. By drawing on exclusive research on the modern workplace and countless interviews with the most dynamic professionals, career guru and founder of Millennial Branding Dan Schawbel's Promote Yourself gives you the new rules for success, and answers your most pressing questions about your career:

* What are managers really looking for?
* What do you do if you're stuck at work?
* How do you create a personal brand for professional success?
* How do you use social media for networking to propel your career?

Promote Yourself frees you from the outdated rules for getting ahead and lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty. By basing your personal brand on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides you with the unique skills and message that you'll need today and for the rest of your career. Promote Yourself: The New Rules for Career Success is the definitive book on marketing yourself and building an outstanding career.

Product Details

St. Martin's Press
Publication date:
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Table of Contents

Foreward by Marcus Buckingham
Introduction: Thinking Inside the Box
1. The Future is YOU
2. Discover What You Were Meant to Do
3. Hard Skills: Be More Than Your Job Description
4. Soft Skills: Make Every Impression Count
5. Online Skills: Use Social Media to Your Advantage
6. Gain Visibility Withough Being Known as a Self-Promotional Jerk
7. What Managers Look for When They Decide Whom to Promote
8. Develop Cross - Generational Relationships
9. Build Your Network at Work and Beyond
10. Turn Your Passion into a New Position
11. Start Your Own Business While on the Job
12. Moving Up, Moving Sidewaysm or Moving ON?
Epilogue: Your Career Is in Your Hands
About the Author

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Promote Yourself: The New Rules for Career Success 3.8 out of 5 based on 0 ratings. 6 reviews.
Anonymous More than 1 year ago
A must read for anyone interested in building a successful career.
Anonymous More than 1 year ago
Promote yourself gives you an inside look on how to effectively brand...or in my case re-brand yourself into a successful employee. I always wanted to be better and do more than everyone else to get ahead. After following the steps dan laid out throughout the book I was able to improve my brand and online social presence within my company. (I created my own twitter and facebook page branded to my company and my name...and then some!) I also highly recommend pairing this book with Napoleon Hill's "Think & Grow Rich" 
CENY More than 1 year ago
This book contains a lot of fluff, such as statements that "starting today, pay more attention to how other people see you" and that it is important to "Have good communication skills". Nothing in this book hasn't been stated time and time before in other career development books. The author wrote this book before he turned 30 and it shows.
Michael_Lee_Stallard More than 1 year ago
Years ago, a friend told me about a book that would help me understand how to advance my career by making headhunters aware of me and my work.  I read the book, applied much of the advice and it made a difference.  Promote Yourself, Dan Schawbel’s new book, is one of those difference-makers for Gen Y.  Really, its message is relevant to all ages in today’s work environment. The book is full of wise and practical ideas and advice to help you develop so that you will become a better employee and better known in your field of interest.  Both are important for career advancement. Promote Yourself covers all the relevant areas:  the hard, soft and online skills you need to develop; how to raise awareness of you and your work without coming off as a self-promotional jerk; what managers look for in promoting people; developing cross-generational relationships; building a network; turning your passion into a new position; moving up, sideways or moving on; and how to work toward starting your own business.     Good books can be like good mentors.  You learn from their advice and grow by applying it.  As you are reading Promote Yourself, I would recommend making a running list of potential action items.  When you’ve completed the book, read through your list and prioritize the action items into three categories: “must do,” “need to do,” and “like to do.” Focus on the must do list over the next year.  As you start, share your list with at least two people who know you well and whom you respect. Ask them to check off the items they see as being most important and to explain why.  Also ask them to encourage you and hold you accountable.  As you complete the action items on the must do list, write them down in the blank pages in the back of the book.  Check in after six months to discuss your progress. Next fall, read the list of action items you accomplished then re-read Promote Yourself and make a new list of the three categories to start the process again. Undertaking this annual process early in your career will be invaluable.  You will most assuredly learn and grow, and people in your field of interest will take notice.  As awareness of you and your abilities rise so will opportunities to advance your career.  Most important, Schawbel’s book, applied as part of an annual time of reflection and planning, will guide you to a satisfying career that benefits society  
Anonymous More than 1 year ago
This is a great read that I would highly recommend, especially for any college student or recent grad. In today's economy and competitive workforce, the ability to set yourself apart is paramount, and "Promote Yourself" provides the guidance to make that happen.
Anonymous More than 1 year ago
Take this review with a grain of salt because I haven't read the book. The book says however “Promote Yourself is a perfect read for young people starting their ‘real’ job, or veterans who want to up their game.” That being said if you are a veteran of the game you should know better and if you are a young person you need some better advice. Working to promote yourself is all about you and has no lasting legacy or impact on anyone else's life but your own. Working together to form a company or helping to build a company together results in not only helping yourself and your coworkers but also has long lasting benefits for others. This is an opinion but I have worked in various positions for the past 28 years and I have seen the impact of those who want to build their resumes as opposed to building a company. My opinion.