Promotional Culture: Advertising, Ideology and Symbolic Expression

Promotional Culture: Advertising, Ideology and Symbolic Expression

by Andrew Wernick
     
 

ISBN-10: 0803983905

ISBN-13: 9780803983908

Pub. Date: 12/30/1991

Publisher: SAGE Publications

Advertising has long been analyzed as a pervasive disseminator of cultural values. In a detailed analysis of advertisements as promotional texts, Andrew Wernick shows how their impact on cultural formation has become increasingly fundamental with the spread of the market into every facet of social life. The resulting promotional culture has transformed the character…  See more details below

Overview

Advertising has long been analyzed as a pervasive disseminator of cultural values. In a detailed analysis of advertisements as promotional texts, Andrew Wernick shows how their impact on cultural formation has become increasingly fundamental with the spread of the market into every facet of social life. The resulting promotional culture has transformed the character of all forms of communication.

Moving beyond a simple critique of advertising as an ideological process, Promotional Culture relates its impact to the broad social processes analyzed under the label of postmodernism. Wernick traces the impact of promotion from the selling of consumer goods to the spheres of electoral politics and the university. In doing

Product Details

ISBN-13:
9780803983908
Publisher:
SAGE Publications
Publication date:
12/30/1991
Series:
Published in association with Theory, Culture & Society Series, #14
Pages:
220
Product dimensions:
6.14(w) x 9.21(h) x 0.56(d)

Table of Contents

The Imaged Commodity
Advertising as Ideology
(Re-)imaging Gender
The Case of Men
(Re-)imaging Technology
The Case of Cars
Advertising Media and the Vortex of Publicity
Promotional Politics
The Promotional University
The Promotional Condition of Contemporary Culture

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