Promotional Strategy: Managing the Marketing Communications Process / Edition 7

Promotional Strategy: Managing the Marketing Communications Process / Edition 7

by James F. Engel, Thomas C. Kinnear, Martin R. Warshaw
     
 

ISBN-10: 0256082049

ISBN-13: 9780256082043

Pub. Date: 12/01/1990

Publisher: McGraw-Hill Higher Education

Product Details

ISBN-13:
9780256082043
Publisher:
McGraw-Hill Higher Education
Publication date:
12/01/1990
Series:
Marketing Series
Edition description:
7th ed
Pages:
784

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