Promotional Strategy: Managing the Marketing Communications Process

Promotional Strategy: Managing the Marketing Communications Process

by James F. Engel, Thomas C. Kinnear, Martin R. Warshaw
     
 

Product Details

ISBN-13:
9780256036435
Publisher:
McGraw-Hill Higher Education
Publication date:
12/01/1986
Series:
Marketing Series
Edition description:
6th ed
Pages:
621

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