Promotional Strategy : An Integrated Marketing Communication Approach

Promotional Strategy : An Integrated Marketing Communication Approach

by James F. Engel, Martin W. Warshaw, Thomas C. Kinnear, Bonnie B Reece
     
 

Product Details

ISBN-13:
9781893673052
Publisher:
Pinnaflex Educational Resources, Incorporated
Publication date:
08/28/2000
Edition description:
9TH REV

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