Propaganda

Propaganda

3.8 10
by Edward Bernays
     
 

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Reprint of a seminal 1928 work from the father of public relations and modern political spinSee more details below

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Reprint of a seminal 1928 work from the father of public relations and modern political spin

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Library Journal
Released in 1928, this was the first book that explored the use of propaganda as a government and business means of manipulating the masses. Bernays, the first public relations guru, was in charge of the U.S. Committee on Public Information, which had the task of designing an ad campaign to make World War I look like a good idea. Somehow it worked. He discusses that and much more here. Copyright 2004 Reed Business Information.

Product Details

ISBN-13:
9780970312594
Publisher:
Ig Publishing
Publication date:
09/15/2004
Pages:
175
Sales rank:
103,397
Product dimensions:
5.00(w) x 7.70(h) x 0.30(d)

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