Propaganda

Propaganda

3.8 10
by Edward Bernays
     
 

View All Available Formats & Editions

ISBN-10: 0970312598

ISBN-13: 9780970312594

Pub. Date: 09/15/2004

Publisher: Ig Publishing

“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.

Overview

“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, Propaganda

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.

Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

Product Details

ISBN-13:
9780970312594
Publisher:
Ig Publishing
Publication date:
09/15/2004
Pages:
175
Sales rank:
43,432
Product dimensions:
5.00(w) x 7.70(h) x 0.30(d)

Related Subjects

Table of Contents

Introduction9
IOrganizing Chaos37
IIThe New Propaganda47
IIIThe New Propagandists59
IVThe Psychology of Public Relations71
VBusiness and the Public83
VIPropaganda and Political Leadership109
VIIWomen's Activities and Propaganda129
VIIIPropaganda for Education135
IXPropaganda in Social Service147
XArt and Science153
XIThe Mechanics of Propaganda161

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

Propaganda 3.8 out of 5 based on 0 ratings. 10 reviews.
Guest More than 1 year ago
Who would imagine that "propaganda" so closely related to Nazi Germany would have started here in the USA? Some journalist praise Walter Lippmann and President Wilson but few knew about their use of propaganda to get the US into World War I. Seem's like some of American liberal "saints" are turning out to be devils in disguise.
Russell_Kirk More than 1 year ago
Great read on how people are manipulated to vote, think and purchase; worth your time.
Guest More than 1 year ago
It gives an interesting insight into the thinking of the early 1900's as to "propaganda" which in today's terms seems alot like basic marketing. Bernays does become a little too full of himself at times in this book, but at the time of it's publication the details that he goes into were not as common place as they are today.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago