Propaganda & Persuasion / Edition 5

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Propaganda and Persuasion, Fifth Edition, has been significantly revised to reflect the growing use of global propaganda and the Internet. It is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the four previous editions, authors Garth S. Jowett and Victoria O’Donnell provide a remarkable and logical understanding of persuasion and propaganda, including communication history, rhetorical background, cultural studies, and collective memory. The guidelines for analysis are thorough and adaptable for the study of all types of propaganda.

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Editorial Reviews

An updated and expanded (1st ed., 1986) overview of the history of propaganda as well as a review of the social scientific research on its effects and an examination of its applications. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9781412977821
  • Publisher: SAGE Publications
  • Publication date: 4/12/2011
  • Edition description: Fifth Edition
  • Edition number: 5
  • Pages: 464
  • Sales rank: 1,573,257
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.80 (d)

Meet the Author

Garth Jowett is Professor of Communications at the University of Houston. He obtained his Ph.D. in history and communication from the University of Pennsylvania. He has served as Director for Social Research for the Canadian government's Department of Communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book Film: The Democratic Art (1976) was a benchmark in firm history. His other publications include Movies as Mass Communication; Children and the Movies: Media Influence and the Payne Fund Studies; and his forthcoming 5th edition of Propaganda and Persuasion with Victoria O'Donnell. He is on the boards of several communication and film journals.

Victoria O'Donnell (Ph.D., the Pennsylvania State University) is Professor Emeritus at Montana State University-Bozeman. She teaches a seminar on television criticism for the School of Film and Photography at Montana State University. She has published on topics concerning persuasion, the social effects of media, women in film and television, British politics, Nazi propaganda, collective memory, cultural studies theory, and science fiction films of the 1950s. She is also the author (with June Kable) of Persuasion: An Interactive-Dependency Approach, Propaganda and Persuasion (with Garth Jowett), and Speech Communication. She’s co-edited (with Garth Jowett) Readings in Propaganda and Persuasion. She made a film, Women, War, and Work: Shaping Space for Productivity in the Shipyards During World War II, for PBS, has written television scripts for environmental films, and has done voice-overs. She served on several journal editorial boards, is the recipient of numerous research grants and teaching awards, has been a private consultant, a Danforth Foundation Associate, a Summer Scholar of the National Endowment for the Humanities, and has taught in Germany, Denmark, Norway, Sweden, and Wales.

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Table of Contents

Preface to the First Edition
Preface to the Second Edition
Preface to the Third Edition
Preface to the Fourth Edition
Preface to the Fifth Edition
1. What is Propaganda, and How does it Differ From Persuasion
Propaganda Defined
Jowett and O’Donnell’s Definition of Propaganda
Forms of Propaganda
Subpropaganda/Facilitative Communication
A Model of Propaganda
Propaganda and Persuasion
Rhetorical Background and the Ethics of Persuasion
Propaganda as a Form of Communication
2. Propaganda through the Ages
Ancient Greece and Alexander the Great
Imperial Rome
Propaganda and Religion
The Rise of Christianity
The Crusades
The Reformation and Counter-Reformation
The Emergence of Propaganda
The American Revolution
The French Revolution and Napoleon
Propaganda in the 19th Century: The American Civil War
3. Propaganda Institutionalized
The New Audience
The Emergence of Mass Society
The Emergence of the Propaganda Critique
The New Media
Advertising: The Ubiquitous Propaganda
Propaganda and the Internet: The Power of Rumor
4. Propaganda and Persuasion Examined
The Modern Study of Propaganda and Persuasion
Research in Propaganda and Persuasion
The Influence of the Media
5. Propaganda and Psychological Warfare
World War I and the Fear of Propaganda
The Interwar Years, 1920 to 1939
World War II
Post–World War II Conflicts
The 1991 Gulf War: Mobilization of World Public Opinion
The Cold War, 1945 to 1998
6. How to Analyze Propaganda
The Ideology and Purposeof the Propaganda Campaign
The Context in Which the Propaganda Occurs
Identification of the Propagandist
The Structure of the Propaganda Organization
The Target Audience
Media Utilization Techniques
Special Techniques to Maximize Effect
Audience Reaction to Various Techniques
Effects and Evaluation
7. Propaganda in Action
Women and War: Work, Housing, and Child Care
Smoking and Health: Corporate Propaganda Versus Public Safety
Big Pharma: Marketing Disease and Drugs
Pundits for Hire: The Pentagon Propaganda Machine
8. How Propaganda Works in Modern Society
A Model of the Process of Propaganda
The Process of Propaganda
Author Index
Subject Index
About the Authors

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