Propel: Five Ways to Amp-Up Your Marketing and Accelerate Business

( 2 )

Overview


"Propel is the ideal word to describe the effect on your profits and your sense of accomplishment that this wonderful book can motivate. Whitney Keyes tells you what you ought to know and will never forget."
--Jay Conrad Levinson, the father of guerrilla marketing, author, Guerrilla Marketing series

"She draws on her years of experience with big-time brands and game-changing startups to provide a cutting-edge manifesto for marketers--and a ...

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Propel: Five Ways to Amp Up Your Marketing and Accelerate Business

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Overview


"Propel is the ideal word to describe the effect on your profits and your sense of accomplishment that this wonderful book can motivate. Whitney Keyes tells you what you ought to know and will never forget."
--Jay Conrad Levinson, the father of guerrilla marketing, author, Guerrilla Marketing series

"She draws on her years of experience with big-time brands and game-changing startups to provide a cutting-edge manifesto for marketers--and a manual to make things happen. This book will propel your business forward."
--William C. Taylor, cofounder, Fast Company, author of Practically Radical

"With her latest book, Whitney offers a savvy, up-to-the-minute perspective on how marketing and its various disciplines can jump-start a company's strategy and enhance its brand cachet. She offers straightforward ideas on strategy, storytelling, strength of message, simplicity of approach, and speed to market. A must-read for anyone whose job (or dream vocation) revolves around customers and the positioning and selling of a brand or service."
--Corey duBrowa, senior vice president of global communications and international public affairs, Starbucks

"If you've ever wished you could sit down for a few hours and have a conversation with a marketing expert, this is the book for you! Whitney's conversational writing style, peppered with real-world examples from a variety of business types, is a great way to get marketing advice from an expert."
--Lisa Stratton, senior marketing manager, Microsoft

"Whitney's keen understanding of marketing has led her to enable business evolution and growth across a spectrum of influence: from teams inside giants like Microsoft women-owned start-ups in Africa!"
--Maggie Winkel, Director of Merchandising for Nike, Inc.

Blending traditional marketing techniques with social media tools, Propel shows you how to identify opportunities at your fingertips and use them to build market share, boost brand loyalty, and generate more revenue--fast! Whitney Keyes has gathered a wide variety of success stories from behind-the-scenes interviews with senior executives at companies such as Alaska Airlines and Starbucks, as well as with the heads of arts organizations, savvy entrepreneurs, and Main Street mavericks.

She'll show you how to:

  • Remove blocks and challenges holding your business back
  • Uncover overlooked business and marketing opportunities
  • Turn ideas into action by creating a customized marketing plan
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Product Details

  • ISBN-13: 9781601632333
  • Publisher: Career Press, Incorporated
  • Publication date: 8/22/2012
  • Pages: 224
  • Sales rank: 1,507,102
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.50 (d)

Meet the Author


Whitney Keyes is an international speaker, marketing expert, and strategic communications professor. For more than 20 years, she has helped organizations and individuals succeed. Keyes worked as a senior Microsoft manager, strategic advisor for American Express, and consultant to thousands of businesses around the world. While at Microsoft, she managed global marketing campaigns, including the launch of Office 2000, and helped create Microsoft's primary philanthropy program, Unlimited Potential. Today, Keyes manages a consulting practice, serves as a fellow for Seattle University's Center for Strategic Communications, and delivers keynotes and workshops for the Small Business Administration and U.S. State Department.
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Table of Contents

Foreword Maggie Winkel, Director of Merchandising, Nike, Inc. 13

Introduction 17

Part I STRATEGY-Set Your Course for Success 31

Chapter 1 Pick Your Priorities 33

Chapter 2 Map the Landscape 49

Part II STORY-Connect With the People Who Matter Most 65

Chapter 3 Build Your Brand 67

Chapter 4 Find Your Market 81

Part III STRENGTH-Boost Your Efforts by Extending Your Reach 97

Chapter 5 Leverage Your Customers 99

Chapter 6 Form Powerful Partnerships 117

Chapter 7 Amplify Through Media and Opinion Influences 133

Part IV SIMPLICITY-Keep the Plan and Process Straightforward 151

Chapter 8 Create an Action Plan 153

Chapter 9 Start Small and Grow Tall 167

Part V SPEED-Accelerate and Move Forward 185

Chapter 10 Get Results-Fast 187

Conclusion: Keep Your Momentum 207

Notes 209

Index 215

About the Author 221

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Posted April 19, 2013

    I wish that Whitney's book had been available when I was establi

    I wish that Whitney's book had been available when I was establishing my advisory business in the 1990's. She is concise and presents workable strategies for developing your business.

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  • Anonymous

    Posted April 17, 2013

    No text was provided for this review.

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