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"She draws on her years of experience with big-time brands and game-changing startups to provide a cutting-edge manifesto for marketers--and a ...
"She draws on her years of experience with big-time brands and game-changing startups to provide a cutting-edge manifesto for marketers--and a manual to make things happen. This book will propel your business forward."
--William C. Taylor, cofounder, Fast Company, author of Practically Radical
"With her latest book, Whitney offers a savvy, up-to-the-minute perspective on how marketing and its various disciplines can jump-start a company's strategy and enhance its brand cachet. She offers straightforward ideas on strategy, storytelling, strength of message, simplicity of approach, and speed to market. A must-read for anyone whose job (or dream vocation) revolves around customers and the positioning and selling of a brand or service."
--Corey duBrowa, senior vice president of global communications and international public affairs, Starbucks
"If you've ever wished you could sit down for a few hours and have a conversation with a marketing expert, this is the book for you! Whitney's conversational writing style, peppered with real-world examples from a variety of business types, is a great way to get marketing advice from an expert."
--Lisa Stratton, senior marketing manager, Microsoft
"Whitney's keen understanding of marketing has led her to enable business evolution and growth across a spectrum of influence: from teams inside giants like Microsoft women-owned start-ups in Africa!"
--Maggie Winkel, Director of Merchandising for Nike, Inc.
Blending traditional marketing techniques with social media tools, Propel shows you how to identify opportunities at your fingertips and use them to build market share, boost brand loyalty, and generate more revenue--fast! Whitney Keyes has gathered a wide variety of success stories from behind-the-scenes interviews with senior executives at companies such as Alaska Airlines and Starbucks, as well as with the heads of arts organizations, savvy entrepreneurs, and Main Street mavericks.
She'll show you how to:
Foreword Maggie Winkel, Director of Merchandising, Nike, Inc. 13
Part I STRATEGY-Set Your Course for Success 31
Chapter 1 Pick Your Priorities 33
Chapter 2 Map the Landscape 49
Part II STORY-Connect With the People Who Matter Most 65
Chapter 3 Build Your Brand 67
Chapter 4 Find Your Market 81
Part III STRENGTH-Boost Your Efforts by Extending Your Reach 97
Chapter 5 Leverage Your Customers 99
Chapter 6 Form Powerful Partnerships 117
Chapter 7 Amplify Through Media and Opinion Influences 133
Part IV SIMPLICITY-Keep the Plan and Process Straightforward 151
Chapter 8 Create an Action Plan 153
Chapter 9 Start Small and Grow Tall 167
Part V SPEED-Accelerate and Move Forward 185
Chapter 10 Get Results-Fast 187
Conclusion: Keep Your Momentum 207
About the Author 221
Posted April 19, 2013
I wish that Whitney's book had been available when I was establishing my advisory business in the 1990's. She is concise and presents workable strategies for developing your business.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted April 17, 2013
No text was provided for this review.