Propel: Five Ways to Amp Up Your Marketing and Accelerate Business [NOOK Book]

Overview

GÇuWhitneyGÇÖs keen understanding of marketing has lead her to enable business evolution and growth across a spectrum of influence: from teams inside giants like Microsoft women-owned start-ups in Africa!GÇ
GÇöMaggie Winkel, Director of Merchandising for Nike

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Propel: Five Ways to Amp Up Your Marketing and Accelerate Business

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More About This Book

Overview

GÇuWhitneyGÇÖs keen understanding of marketing has lead her to enable business evolution and growth across a spectrum of influence: from teams inside giants like Microsoft women-owned start-ups in Africa!GÇ
GÇöMaggie Winkel, Director of Merchandising for Nike

What does American Express have in common with a one-woman meat vendor in Malaysia?

Surprisingly, the answer is a GÇulot.GÇ

In todayGÇÖs competitive marketplace, size doesnGÇÖt matter. Success for every organization boils down to five keys: strategy, story, strength, simplicity, and speed.

Whitney Keyes brings a unique global perspective and a universal marketing approach to business. Blending traditional marketing techniques with social media tools, Propel shows you how to identify opportunities at your fingertips and use them to build market share, boost brand loyalty, and generate more revenueGÇöfast!

Keyes has gathered a wide variety of success stories from behind-the-scenes interviews with senior executives at companies such as Alaska Airlines and Starbucks, as well as the heads of arts organizations, savvy entrepreneurs, and Main Street mavericks. SheGÇÖll show you how to:
  • Remove blocks and challenges holding your business back
  • Uncover overlooked business and marketing opportunities
  • Turn ideas into action by creating a customized marketing plan
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Product Details

  • ISBN-13: 9781601635785
  • Publisher: The Career Press, Inc.
  • Publication date: 8/1/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Sales rank: 1,295,662
  • File size: 3 MB

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Sort by: Showing all of 2 Customer Reviews
  • Posted April 19, 2013

    I wish that Whitney's book had been available when I was establi

    I wish that Whitney's book had been available when I was establishing my advisory business in the 1990's. She is concise and presents workable strategies for developing your business.

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  • Anonymous

    Posted April 17, 2013

    No text was provided for this review.

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