Propel: Five Ways to Amp Up Your Marketing and Accelerate Business

Propel: Five Ways to Amp Up Your Marketing and Accelerate Business

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by Whitney Keyes, Maggie Winkel
     
 

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GÇuWhitneyGÇÖs keen understanding of marketing has lead her to enable business evolution and growth across a spectrum of influence: from teams inside giants like Microsoft women-owned start-ups in Africa!GÇ
GÇöMaggie Winkel, Director of Merchandising for Nike

What does American Express have in common with a one-woman…  See more details below

Overview

GÇuWhitneyGÇÖs keen understanding of marketing has lead her to enable business evolution and growth across a spectrum of influence: from teams inside giants like Microsoft women-owned start-ups in Africa!GÇ
GÇöMaggie Winkel, Director of Merchandising for Nike

What does American Express have in common with a one-woman meat vendor in Malaysia?

Surprisingly, the answer is a GÇulot.GÇ

In todayGÇÖs competitive marketplace, size doesnGÇÖt matter. Success for every organization boils down to five keys: strategy, story, strength, simplicity, and speed.

Whitney Keyes brings a unique global perspective and a universal marketing approach to business. Blending traditional marketing techniques with social media tools, Propel shows you how to identify opportunities at your fingertips and use them to build market share, boost brand loyalty, and generate more revenueGÇöfast!

Keyes has gathered a wide variety of success stories from behind-the-scenes interviews with senior executives at companies such as Alaska Airlines and Starbucks, as well as the heads of arts organizations, savvy entrepreneurs, and Main Street mavericks. SheGÇÖll show you how to:

  • Remove blocks and challenges holding your business back
  • Uncover overlooked business and marketing opportunities
  • Turn ideas into action by creating a customized marketing plan

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  • Product Details

    ISBN-13:
    9781601635785
    Publisher:
    The Career Press, Inc.
    Publication date:
    08/01/2012
    Sold by:
    Barnes & Noble
    Format:
    NOOK Book
    File size:
    2 MB

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    Propel: Five Ways to Amp-Up Your Marketing and Accelerate Business 5 out of 5 based on 0 ratings. 2 reviews.
    PKutney More than 1 year ago
    I wish that Whitney's book had been available when I was establishing my advisory business in the 1990's. She is concise and presents workable strategies for developing your business.
    Anonymous More than 1 year ago