Prophets of Zoom

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In the mid-1930s Stephen Mitchell & Son, a cigarette manufacturer based in Scotland, joined the craze for producing cigarette cards. It created ?The World of Tomorrow?, an imaginative series of cards that set out to forecast the future. Each of the 50 cards uses a specially commissioned illustration or a still from a contemporary science fiction film to make a significant prediction about the way people will be living in years to come: the transport they will be using; the houses they will be building; the ...
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Hardcover New In the mid-1930s, British cigarette manufacturer Stephen Mitchell &Son produced an imaginative series of 50 cigarette cards that set out to forecast the future; ... through specially commissioned illustrations or stills from science fiction films, the cards made predictions about transport, housing, workplaces, modes of communication and sources of energy. This highly original, engaging book brings together all 50 cards and juxtaposes them with a photograph of today's equivalent technology, showing the remarkable extent to which these often amusing predictions have come true, from space travel to the advent of e-mail. Read more Show Less

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2007 Hard Cover New 24mo-over 5"-5?" tall. Brand new copy in its original shrink wrapping. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the ... event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

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Overview

In the mid-1930s Stephen Mitchell & Son, a cigarette manufacturer based in Scotland, joined the craze for producing cigarette cards. It created ‘The World of Tomorrow’, an imaginative series of cards that set out to forecast the future. Each of the 50 cards uses a specially commissioned illustration or a still from a contemporary science fiction film to make a significant prediction about the way people will be living in years to come: the transport they will be using; the houses they will be building; the offices in which they will be working; and the modes of communication and sources of energy they will be employing. What is astounding, some 70 years on, is the extent to which these amusing predictions have come true. This novel gift book reproduces all 50 cards and compares them, on the opposite page, to a photograph of today’s equivalent technology, proving just how amazingly accurate the original predictions were.

Brings together 50 fascinating predictions of the future made in the mid-1930s, from space travel to the advent of e-mail. A highly original gift book for readers of all ages. Engagingly written by a leading creative director, whose work in the field of advertising has won him numerous awards.

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Product Details

  • ISBN-13: 9781858944012
  • Publisher: Merrell Publishers, LTD
  • Publication date: 10/28/2007
  • Pages: 112
  • Product dimensions: 6.70 (w) x 5.00 (h) x 0.70 (d)

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