Proposal Preparation / Edition 2

Proposal Preparation / Edition 2

by Rodney D. Stewart, Ann L. Stewart
     
 

ISBN-10: 0471552690

ISBN-13: 9780471552697

Pub. Date: 08/28/1992

Publisher: Wiley

This is a ''must-have'' for anyone who desires to effectively and successfully sell their products, projects, ideas or services. The new edition has been revised and expanded to include detailed coverage of the current methods and procedures required by the government and used by commercial companies for bid preparation; the latest applications for identifying and

…  See more details below

Overview

This is a ''must-have'' for anyone who desires to effectively and successfully sell their products, projects, ideas or services. The new edition has been revised and expanded to include detailed coverage of the current methods and procedures required by the government and used by commercial companies for bid preparation; the latest applications for identifying and tracking fund sources; new desktop publishing techniques for rapid proposal preparation along with available software; and storyboarding methods. The concept of ''straight-line'' control is presented for the first time and a complete case study provided to illustrate how to evolve a proposal from development through strategic marketing planning.

Product Details

ISBN-13:
9780471552697
Publisher:
Wiley
Publication date:
08/28/1992
Series:
New Dimensions In Engineering Series, #6
Edition description:
REV
Pages:
384
Sales rank:
902,436
Product dimensions:
6.42(w) x 9.55(h) x 0.92(d)

Table of Contents

Why Study Proposal Preparation?.

Strategic Market Planning and Market Development: Their Effect on Proposal Preparation.

Preproposal Marketing and the Decision to Bid.

Preparing for Proposal Activities.

Organizing the Proposal Team.

The Request for Proposal: What to Expect.

The Technical Proposal.

The Organization and Management Proposal.

The Cost Proposal.

Proposal Writing.

Computer-Aided Preparation of Requests for Proposals (RFPs) and Proposals.

How the Proposal Is Evaluated.

Key Elements Required for Success.

Case Study: A Winning Proposal.

Appendices.

Bibliography.

Indexes.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >