Proposal Preparation / Edition 2

Hardcover (Print)
Buy New
Buy New from BN.com
$121.14
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 98%)
Other sellers (Hardcover)
  • All (15) from $1.99   
  • New (4) from $104.43   
  • Used (11) from $1.99   

Overview

This is a &'grave;must-have'' for anyone who desires to effectively and successfully sell their products, projects, ideas or services. The new edition has been revised and expanded to include detailed coverage of the current methods and procedures required by the government and used by commercial companies for bid preparation; the latest applications for identifying and tracking fund sources; new desktop publishing techniques for rapid proposal preparation along with available software; and storyboarding methods. The concept of &'grave;straight-line'' control is presented for the first time and a complete case study provided to illustrate how to evolve a proposal from development through strategic marketing planning.
Read More Show Less

Editorial Reviews

Booknews
A handbook on the preparation and submission of a business proposal by any technical/entrepreneurial firm offering products, processes, projects, or services on a small or large scale. Among the topics are short cycle-bidding by governments, straight-line control in proposal preparation, and identifying and tracking fund sources. The second edition (first in 1984) has deeper coverage in some areas, broader in others, and includes a description of the "graphic representation of work" process. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More Show Less

Product Details

  • ISBN-13: 9780471552697
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 8/28/1992
  • Series: New Dimensions In Engineering Series , #6
  • Edition description: REV
  • Edition number: 2
  • Pages: 384
  • Product dimensions: 6.42 (w) x 9.55 (h) x 0.92 (d)

Table of Contents

Why Study Proposal Preparation?.

Strategic Market Planning and Market Development: Their Effect on Proposal Preparation.

Preproposal Marketing and the Decision to Bid.

Preparing for Proposal Activities.

Organizing the Proposal Team.

The Request for Proposal: What to Expect.

The Technical Proposal.

The Organization and Management Proposal.

The Cost Proposal.

Proposal Writing.

Computer-Aided Preparation of Requests for Proposals (RFPs) and Proposals.

How the Proposal Is Evaluated.

Key Elements Required for Success.

Case Study: A Winning Proposal.

Appendices.

Bibliography.

Indexes.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)