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Strategic Market Planning and Market Development: Their Effect on Proposal Preparation.
Preproposal Marketing and the Decision to Bid.
Preparing for Proposal Activities.
Organizing the Proposal Team.
The Request for Proposal: What to Expect.
The Technical Proposal.
The Organization and Management Proposal.
The Cost Proposal.
Computer-Aided Preparation of Requests for Proposals (RFPs) and Proposals.
How the Proposal Is Evaluated.
Key Elements Required for Success.
Case Study: A Winning Proposal.